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 Understanding Complex Datasets: Data Mining with Matrix Decompositions
Many data-mining algorithms were developed for the world of business, for
example for customer relationship management. The datasets in this environment,
although large, are simple in the sense that a customer either did or
did not buy three widgets, or did or did not fly from Chicago to Albuquerque.
In contrast,... |  |  Google AdWords: Managing Your Advertising Program
Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the
opportunity to teach thousands of businesses and organizations how to use AdWords,
Google’s advertising platform. I believe in the product; if used appropriately, it offers
vast online exposure for advertisers. ... |  |  Content is Currency: Developing Powerful Content for Web and Mobile
Content. It’s become a very powerful word in the Internet age, empowering people everywhere to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others. Without content, the web would... |
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 Mastering Microsoft Lync Server 2010
This book is the fi rst time the Sybex Mastering series has touched on the subject of Microsoft’s
Unifi ed Communications (UC) platform. With the release of Lync 2010, we are into the third
generation of a platform that provides a comprehensive set of functionality, which has placed it
in the top right of the Gartner Magic... |  |  |  |  Principles and Applications of Fluorescence Spectroscopy
With reference to absorption spectroscopy,we deal herewith photon absorption by electrons
distributed within specific orbitals in a population of molecules. Upon absorption, one
electron reaches an upper vacant orbital of higher energy. Thus, light absorption would
induce the molecule excitation. Transition from ground to excited... |
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