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 The Art & Science of Interpreting Market Research EvidenceThis book is supported by a ten-module training course consisting of a series of PowerPoint presentation charts. This also includes case studies that will be helpful to University lecturers and those responsibl e for training new graduates entering the mark et research industry, on either the client or agency side.
"This is modern... |  |  Introduction to Digital Video, Second EditionCovers the essential fundamentals of digital video: from video principles, to conversion, compression, coding, interfaces and output.
Written for television professionals needing to apply digital video systems, equipment and techniques to multimedia and /or digital TV applications, as well as for computer system designers, engineers,... |  |  Convergence in Broadcast and Communications MediaConvergence in Broadcast and Communications Media offers concise and accurate information for engineers and technicians tackling products and systems combining audio, video, data processing and communications. Without adequate fundamental knowledge of the core technologies, products could be flawed or even fail. John Watkinson has provided a... |
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 The New Rules of Engagement: Life-Work Balance and Employee CommitmentThis book offers practical, down-to-earth solutions for developing a new psychological contract between employer and employee, leading to improved productivity, retention of key employees, attracting a better caliber of new employees, and more.
How many of your employees care enough about their work, or your organization, to do anything... |  |  Everyone Needs a Mentor: Fostering Talent in Your OrganisationMentoring is the most cost-efficient and sustainable method of developing talent within an organization. This book shows how set up, run and maintain a mentoring program, from selecting and matching mentors and mentees to measuring results.
You can use mentoring to: stretch talented employees to perform even better by exposure to high... |  |  Project Planning and Control, Fourth EditionThe book covers the principles and tools of project management. All the 'hard' topics which may appear in the APMP examination are explained and worked through in practical examples. Real-life case studies show how the theory can be adapted to work 'in the field'. This approach means that techniques can be fully understood and appreciated. Useful... |
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 |  |  MMS: Technologies, Usage and Business Models MMS will reshape mobile communication, making it more personal, versatile, and expressive than ever before.
Drawing on the authors’ hands-on experience in developing, billing and delivering Multimedia Messaging Services (MMS), this innovative book addresses how MMS will affect existing network and... |  |  More About High-volume Web Sites (IBM Redbooks)In 1999, Dr Willy Chiu, noticing the emergence of many large and complex customer Web sites, and observing how they often failed to deliver the expected robustness and customer satisfaction, set up a new team within IBM called the High-Volume Web Sites (HVWS) team. This team was chartered to work with customers and IBM internal teams involved in... |
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