Pop Song Piracy: Disobedient Music Distribution since 1929
The music industry’s ongoing battle against digital piracy is just the latest skirmish in a long conflict over who has the right to distribute music. Starting with music publishers’ efforts to stamp out bootleg compilations of lyric sheets in 1929, Barry Kernfeld’s Pop Song Piracy
details nearly a...
CRM Unplugged: Releasing CRM's Strategic Value Praise for CRM Unplugged
"The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same."
author of Marketing Insights from A to Z
"CRM is no silver bullet, but it is a golden opportunity for companies that...
From Program to Product: Turning Your Code into a Saleable Product Many would–be software entrepreneurs with expertise in many fields attempt to turn a homegrown application—one developed for use in their own business or profession—into a commercial product. Lack of knowledge, experience, or skills often prevents the idea from ever taking shape, let alone achieving its potential. Entering a new...
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