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Strategic Marketing: In the Customer Driven OrganizationMarketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,... | | | | Manual of Temporomandibular DisordersManual of Temporomandibular Disorders, Second Edition is a four-color, softcover handbook of information on temporomandibular disorders, an array of medical and dental conditions that affect the temporomandibular joint (TMJ), masticatory muscles, and contiguous structures. The book provides evidence-based, clinically... |
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English IdiomsPublished for the first time in colour, The Oxford Colour Portuguese Dictionary covers over 40,000 words and phrases, and over 60,000 translations. It has the same exceptionally clear colour layout as the other titles in the series. Every word or phrase the user wants to translate is highlighted in blue, making this the most instantly accessible... | | Mathematical Formulas for EconomistsThe present collection of formulas has been composed for students of economics or management science at universities, colleges and trade schools. It contains basic knowledge in mathematics, financial mathematics and statistics in a compact and clearly arranged form. This volume is meant to be a reference work to be used by students of... | | Trigonometry (Cliffs Quick Review)CliffsQuickReview Trigonometry mirrors the curriculum for a typical trigonometry course, which includes trigonometric functions, trigonometry of triangles, trigonometric identities, vectors, polar coordinates, and complex numbers. And, like all CliffsQuickReview books, it includes concise, focused review on introductory-level courses,... |
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