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Strategic Marketing: In the Customer Driven Organization
Strategic Marketing: In the Customer Driven Organization
Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,...
Organic Electronics in Sensors and Biotechnology (Mc-Graw-Hill Biophotonics Series)
Organic Electronics in Sensors and Biotechnology (Mc-Graw-Hill Biophotonics Series)

The latest in organic electronics-based sensing and biotechnology

Develop high-performance, field-deployable organic semiconductor-based biological, chemical, and physical sensor arrays using the comprehensive information contained in this definitive volume. Organic Electronics in Sensors and Biotechnology...

Manual of Temporomandibular Disorders
Manual of Temporomandibular Disorders
Manual of Temporomandibular Disorders, Second Edition is a four-color, softcover handbook of information on temporomandibular disorders, an array of medical and dental conditions that affect the temporomandibular joint (TMJ), masticatory muscles, and contiguous structures. The book provides evidence-based, clinically...
Programming Finite Elements in Java
Programming Finite Elements in Java

The finite element method (FEM) is a computational technique for solving problems which are described by partial differential equations or which can be formulated as functional minimization. The FEM is commonly used in the design and development of products, especially where structural analysis is involved. The simple object model of the...

Learning MATLAB
Learning MATLAB

This engaging book is a very compact introduction to the essentials of the MATLAB programming language and is ideal for readers seeking a focused and brief approach to the software. Learning MATLAB contains numerous examples and exercises involving the software s most useful and sophisticated features along with an overview of the most...

Record Label Marketing, Second Edition
Record Label Marketing, Second Edition

The concept of selling recorded music has been around for more than a century. While the actual storage medium for music has evolved, from cylinders to vinyl discs, magnetic tape, digital discs, and now downloads, the basic notion has remained the same: a musical performance is captured to be played back at a later time, at the convenience of...

English Idioms
English Idioms

Published for the first time in colour, The Oxford Colour Portuguese Dictionary covers over 40,000 words and phrases, and over 60,000 translations. It has the same exceptionally clear colour layout as the other titles in the series. Every word or phrase the user wants to translate is highlighted in blue, making this the most instantly accessible...

Mathematical Formulas for Economists
Mathematical Formulas for Economists

The present collection of formulas has been composed for students of economics or management science at universities, colleges and trade schools. It contains basic knowledge in mathematics, financial mathematics and statistics in a compact and clearly arranged form. This volume is meant to be a reference work to be used by students of...

Trigonometry (Cliffs Quick Review)
Trigonometry (Cliffs Quick Review)

CliffsQuickReview Trigonometry mirrors the curriculum for a typical trigonometry course, which includes trigonometric functions, trigonometry of triangles, trigonometric identities, vectors, polar coordinates, and complex numbers. And, like all CliffsQuickReview books, it includes concise, focused review on introductory-level courses,...

206 Bones: A Novel (Temperance Brennan)
206 Bones: A Novel (Temperance Brennan)

The #1 New York Times bestselling author and producer of the Fox television hit, Bones, returns with a spectacular new Tempe Brennan novel.

There are 206 bones in the human body. Forensic anthropologists know them intimately, can read in them stories of brief or long lives and use them to reconstruct every kind of...

Modeling and Characterization of RF and Microwave Power FETs
Modeling and Characterization of RF and Microwave Power FETs

This is a book about the compact modeling of RF power FETs. In it, you will find descriptions of characterization and measurement techniques, analysis methods, and the simulator implementation, model verification and validation procedures that are needed to produce a transistor model that can be used with confidence by the circuit designer....

Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites
Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to...

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