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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

Evidence-Based Practice of Palliative Medicine: Expert Consult: Online and Print, 1e
Evidence-Based Practice of Palliative Medicine: Expert Consult: Online and Print, 1e

Evidence-Based Practice of Palliative Medicine is the only book that uses a practical, question-and-answer approach to address evidence-based decision making in palliative medicine. Dr. Nathan E. Goldstein and Dr. R. Sean Morrison equip you to evaluate the available evidence alongside of current practice...

Linux in a Windows World
Linux in a Windows World
The latest in O'Reilly's line of bestselling Linux titles, Linux in a Windows World is an invaluable companion for any system administrator interested in integrating Linux into their Windows environment. This book takes an in-depth look at exactly how Linux can be brought into an organization that's currently based...
JavaScript: The Good Parts
JavaScript: The Good Parts

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a...

Managing Security with Snort and IDS Tools
Managing Security with Snort and IDS Tools
This practical guide to managing network security covers reliable methods for detecting network intruders, from using simple packet sniffers to more sophisticated IDS (Intrusion Detection Systems) applications and the GUI interfaces for managing them. A comprehensive resource for monitoring illegal entry attempts, ...
Microsoft Office 365: Connect and Collaborate Virtually Anywhere, Anytime
Microsoft Office 365: Connect and Collaborate Virtually Anywhere, Anytime

Train. Coffee shop. Soccer field. Now you can connect, collaborate, and get things done—virtually anywhere—using Microsoft Office 365. Guided by business productivity expert Katherine Murray, you’ll get a running start with Office 365 cloud-based business services. And you’ll take wing as you learn best...

Pediatric Emergency Medicine Companion Handbook
Pediatric Emergency Medicine Companion Handbook
This handbook accompanies the first edition of our text Pediatric Emergency Medicine: A Comprehensive Study Guide. The purpose of the handbook is to provide an on-the-spot summary of the clinical problem for the student, resident, or clinician. The handbook does not replace the text. Rather, it addresses the need for a more...
Design for Trustworthy Software: Tools, Techniques, and Methodology of Developing Robust Software
Design for Trustworthy Software: Tools, Techniques, and Methodology of Developing Robust Software

An Integrated Technology for Delivering Better Software—Cheaper and Faster!

 

This book presents an integrated technology, Design for Trustworthy Software (DFTS), to address software quality issues upstream such that the goal of software...

A Word to the Wise: Traditional Advice and Old Country Ways
A Word to the Wise: Traditional Advice and Old Country Ways
If you've ever wondered whether carrots improve your vision (they do) and why elephants have great memories, consult A Word to the Wise. You'll discover that it's never too late to learn from a proverb or an old wives' tale. This captivating book is a fascinating compilation of age-old expressions and...
Programming Microsoft Access 2000 (Microsoft Programming Series)
Programming Microsoft Access 2000 (Microsoft Programming Series)

This book is for database developers who want to use Microsoft Access 2000 to build custom applications. It covers the features that make Access a perennial favorite with developers, as well as the innovations in Access 2000 that you are most likely to use in your programming projects. Numerous programming samples demonstrate the core...

Microsoft .NET for Programmers
Microsoft .NET for Programmers
Shows intermediate and advanced programmers how to deploy a single .NET application with multiple interfaces so that it can be accessed from the command line, through a Windows GUI, by means of a Web browser, or using a mobile device.

The purpose of this book is to explore the many parts that make up .NET, to assemble them into
a
...
Explosives and Chemical Weapons Identification (Forensic Science Techniques)
Explosives and Chemical Weapons Identification (Forensic Science Techniques)
I have thought long and hard about this book. This book was not created to make money. It was created to save lives — the lives of first responders and the people they have dedicated their lives to protect, the general public.

What is a first responder? It is a phrase often mentioned in the press but rarely defined.
...
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