1. Provide information to people who need general, rather than in depth, technical knowledge such as information technology (IT) development mangers, software designers, architects, IT students, and...

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

Evidence-Based Practice of Palliative Medicine is the only book that uses a practical, question-and-answer approach to address evidence-based decision making in palliative medicine. Dr. Nathan E. Goldstein and Dr. R. Sean Morrison equip you to evaluate the available evidence alongside of current practice...

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a...

This book presents an integrated technology, Design for Trustworthy Software (DFTS), to address software quality issues upstream such that the goal of software...

This book is for database developers who want to use Microsoft Access 2000 to build custom applications. It covers the features that make Access a perennial favorite with developers, as well as the innovations in Access 2000 that you are most likely to use in your programming projects. Numerous programming samples demonstrate the core...