“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”
--Bill Fiora, Partner and Founder, Outward Insights
Get up to speed on Word 2003's capabilities with concise, step-by-step tips from a Word expert!
Finally, readers without any Word experience have a book that was created just for them! This book is written for the reader who may be using Word for the very first time. Everything a reader needs to learn how...
An effective, long-term strategy for maintaining corporate growth, profit and competitive edge
Depicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of...
This book provides guidance to readers who want to design and deploy business solutions based on Microsoft SharePoint technologies. In this book, Hillier will define the business case and scenarios for Microsoft SharePoint technologies. Hillier will also review the installation, configuration, and administration of business solutions based...
A detailed look at how Warren Buffett really invests
In this engaging new book, author Prem Jain extracts Warren Buffett's wisdom from his writings, Berkshire Hathaway financial statements, and his letters to shareholders and partners in his partnership firms-thousands of pages written over the last fifty years. Jain uncovers...
This book is intended for individuals who are interested in the iPhone and other
iOS devices and, more importantly, in the type of data that is stored and can be
recovered from these devices. The demand for mobile forensics has grown tremendously
with the release of smart phones. Communication on these devices is now
documented...
Managing government employees presents unique challenges. Government managers may feel that stringent and convoluted regulations mean they "can’t do that." Some others may use that perception as a crutch. But the truth for all of them is, yes, they can "do that" -- and they’d better. "That" means...
A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus...
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective...
Put everthing you need to know about HTML & XHTML at your fingertips. For nearly a decade, hundreds of thousands of web developers have turned to HTML & XHTML: The Definitive Guide to master standards-based web development. Truly a definitive guide, the book combines a unique balance of...
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...