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The Rational Homo Psychologicus: Creating Thoughtful Businesses
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are... | | The Business of Streaming and Digital Media"...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)." EBU Technical Review
"This book offers a useful guide for building and managing a streaming and digital media business ... successfully." EBU Book Review
This book answers the... | | Sams Teach Yourself MySQL in 21 DaysSams Teach Yourself MySQL in 21 Days teaches you to design and implement your own open source database. Topics include: Designing and Creating your First Database, Normalizing your Data, Adding Tables, Columns, and Indexes, MySQL Data Types, Importing and Exporting Data, Locks and Keys, Building a MyODBC Interface, Building a Perl Interface,... |
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