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How to Write Great Copy: Learn the Unwritten Rules of Copywriting
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

While people who write about marketing usually get on with it fairly sensibly, those who write about creativity often employ the uplifting style and
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SEO Warrior
SEO Warrior

I was compelled to write SEO Warrior for many reasons. Every day, thousands of sites are born in the hopes of making it big. Most of them will fail before achieving their goals. Many site owners create their sites blindly, without conducting proper research. Many site owners do not even know what search engine optimization (SEO) is and what its...

Hacking Exposed Computer Forensics, Second Edition: Computer Forensics Secrets & Solutions
Hacking Exposed Computer Forensics, Second Edition: Computer Forensics Secrets & Solutions

"Provides the right mix of practical how-to knowledge in a straightforward, informative fashion that ties it all the complex pieces together with real-world case studies. ...Delivers the most valuable insight on the market. The authors cut to the chase of what people must understand to effectively perform computer forensic...

The Secret History of the World: And How to Get Out Alive
The Secret History of the World: And How to Get Out Alive
I suspected something was wrong with the “facts of life” as they were presented to me when I was a kid. Sure, I then spent a little over thirty years trying to be “normal” and make that square peg fit the round hole, “looking for a reason to believe.” But then there was a memorable day when I finally grew up and...
C# 4.0 in a Nutshell: The Definitive Reference
C# 4.0 in a Nutshell: The Definitive Reference

What people are saying about C# 4.0 in a Nutshell

"C# 4.0 in a Nutshell is one of the few books I keep on my desk as a quick reference. It is a book I recommend." --Scott Guthrie, Corporate Vice President, .NET Developer Platform, Microsoft Corporation

"A must-read for a concise...

Windows System Programming (4th Edition) (Addison-Wesley Microsoft Technology Series)
Windows System Programming (4th Edition) (Addison-Wesley Microsoft Technology Series)

“If you’re writing a native Win32 program or just want to know what the OS is really doing underneath, you need John’s book. He covers the stuff that real systems programmers absolutely must know. Recommended.”

–Chris Sells, Microsoft Corporation

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The Dictionary of Strum and Picking Patterns (Fretted)
The Dictionary of Strum and Picking Patterns (Fretted)

If you play rock, blues, country, pop, soul/funk, heavy metal, jazz, or folk, here are all the strumming and picking patterns you need. Over 150 patterns and nearly 100 rhythmic grooves help you cover any musical situation. Styles are cross-referenced. The book includes tablature, music, and a recording of every pattern, plus tips on equipment...

Limited Liability Companies For Dummies
Limited Liability Companies For Dummies

What is a limited liability company? How is an LLC different from a corporation? Should you form an LLC for your business? Limited Liability Companies For Dummies, answers all of your questions about LLCs and demystifies the formation and management of these increasingly popular business entities.

This clear, concise guide...

The Engines of Hippocrates: From the Dawn of Medicine to Medical and Pharmaceutical Informatics
The Engines of Hippocrates: From the Dawn of Medicine to Medical and Pharmaceutical Informatics

A unique, integrative look at information-based medicine

The convergence of medical science, biology, pharmacology, biomedical engineering, healthcare, and information technology is revolutionizing medical and scientific practice, and has broader social implications still being understood. The Engines of Hippocrates provides a...

Broke: What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future
Broke: What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future

What principled business leaders can do to solve America's current financial crisis

Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the business of America is business, then it's up to our business...

The Last Male Bastion: Gender and the CEO Suite in Americas Public Companies
The Last Male Bastion: Gender and the CEO Suite in Americas Public Companies

Not until 1997 did a female become chief executive officer of a Fortune 500 corporation (Jill Barad, at Mattel Toy Co. Women’s progress since that time has been in fits and starts, exceedingly slow. The number of women CEOs reached 4 in 1999 only to slide back to 2 in 2001. Meanwhile, while not reaching anything approaching parity,...

IT Best Practices for Financial Managers
IT Best Practices for Financial Managers

Praise for IT Best Practices

"The work of the financial manager revolves around a company's financial systems. Ms. Roehl-Anderson's latest offering addresses the two key aspects of these systems—how to buy and install them. The book covers every conceivable aspect of these systems, including ERP, software...

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