Best-selling author Craig Storti provides historical perspectives and explanations of the six most important...

Each chapter provides readers with related program information, a...

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Molecular Typing in Bacterial Infections covers common bacterial pathogenic agents, with the most effective methods for their identification and classification in the light of their specific epidemiology. The book will be a valuable resource for molecular typing of infectious diseases agents encountered in both the research and...

The first purpose of any student's dictionary is to provide the basic information necessary to be able to understand a meaning, decipher a pronunciation, make a correct syllable break, and employ vocabulary appropriate to a particular situation. "The Facts On File Student's Dictionary of American English" is designed to...

The Meaning of Video Games takes a textual studies approach to an increasingly important form of expression in today’s culture. It begins by assuming that video games are meaningful–not just as sociological or economic or cultural evidence, but in their own right, as cultural expressions worthy of scholarly attention. In...

    This hands-on tutorial teaches readers the fundamentals of creating Web pages, along with more advanced ideas like message areas, chat, and e-commerce options...

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...