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 Pauline Frommer's Las Vegas (Pauline Frommer Guides)
Spend less, see more. This is the philosophy behind Pauline Frommer’s guides. Written by travel expert Pauline Frommer (who is also the daughter of Arthur Frommer), and her team of hand-picked writers, these guides show how to truly experience a culture, meet locals, and save money along the way.
• Industry secrets on... |  |  Competitive Intelligence: Gathering, Analysing And Putting It to Work
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the... |  |  Everything but the Coffee: Learning about America from Starbucks
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? ... |
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