Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...
This illustrated reference work covers a wide range of festivals that have sacred origins and are, or have been, part of a folk tradition, a world religion, or a major civilization.
• More than 150 A–Z entries on the content and context of each festival, tracing its historical development and geographic variations, from...
Create engaging apps with fragments to provide a rich user interface that dynamically adapts to the individual characteristics of your customers' tablets and smartphones
About This Book
From an eminent author comes a book that will help you create engaging apps that dynamically adapt to individual...
A magisterial survey of all aspects of the reverse transcriptase inhibitors (RTIs) used to treat HIV/AIDS, including drug discovery, pharmacology, development of drug resistance, toxicity, and prevention of mother-to-child transmission of HIV/AIDS. The authors synthesize our current understanding of the role of reverse transcriptase in the...
Want to get started building applications for Android, the world’s hottest, fast-growing mobile platform? Already building Android applications and want to get better at it? This book brings together all the expert guidance–and code–you’ll need!
Stephen Mulhall presents a series of multiply interrelated essays which together make up an original study of selfhood (subjectivity or personal identity). He explores a variety of articulations (in philosophy, psychoanalysis, and the arts) of the idea that selfhood is best conceived as a matter of non-self-identity--for example, as becoming...
Straight facts about riding! A Twist of the Wrist, the acknowledged number one book on rider improvement for ten years straight, brought riders worldwide to a new understanding of vital riding skills. Uncovers and traces, action by action, the direct links between man and machine.
Just as the Internet has fundamentally changed many industries, cloud computing is fundamentally changing the information technology industry, including infrastructures such as enterprise data storage. This book is about one of the new infrastructure game changers—a storage architecture called hybrid cloud storage that was...
The main objective of this book is to provide the students with the opportunity to improve their
programming skills using the MATLAB environment to implement algorithms and to teach the use of
MATLAB as a tool in solving problems in engineering. This book includes the coverage of basics of
MATLAB and application of MATLAB software to...
Produce a fully functioning Intelligent System that leverages machine learning and data from user interactions to improve over time and achieve success.
This book teaches you how to build an Intelligent System from end to end and leverage machine learning in practice. You will understand how to apply your...
