CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...

Management Extra brings all the best management thinking together in one package.

The series fuses key ideas with applied activities to help managers examine and improve how they work in practice.

Management Extra is an exciting, new approach to management development. The books provide the basis for...

This IBM Redbooks® publication addresses IBM Cognos Business Intelligence V10.1. You can use this book...

• Gain an understanding of both the Android and Xamarin platforms
• Build a working...

What do you want? Delighted customers. How do you get them? By rapidly delivering innovative, exciting products and services your customers will love to use. How do you do this?...

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Construct a robust end-to-end solution for analyzing and visualizing streaming data Real-time analytics is the hottest topic in data analytics today. In Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data , expert Byron Ellis teaches data analysts technologies to build an effective real-time analytics platform. This...

The team that brought you the bestselling Beginning iPhone Development, the book that taught the world how to program on the iPhone, is back again for Beginning iPhone Development with Swift.This definitive guide is up to date with Apple's new Swift programming language and the latest and greatest iOS 8 SDK, and Xcode...

• Learn how to utilize the robust features of VMware to design, architect, and operate a virtual infrastructure using the VMware vSphere platform
• ...

The foreign-exchange market is often referred to as the Slaughterhouse where novice traders go to get 'chopped up'. It is one of egos and money, where millions of dollars are won and lost every day and phones are routinely thrown across hectic trading desks. This palpable excitement has led to the explosion of the retail FX market,...