“By putting the empowerment of people at the center of strategy creation, Predictable Magic is as much a book about values and leadership as it is about design. It can help executives find meaning and value in their work as they create meaning and value for their consumers.”

...

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?

"Rex Black has done it again!...Critical Testing Processes is a book that all software testers will want to read from cover to cover and then retain for frequent reference."