Welcome to the 13th edition of Strategic Management and Business Policy! Although the chapters
are the same as those in the 12th edition, many of the cases are new and different. We completely
revised seven of your favorite cases (Apple, Dell, Google, Carnival, Panera Bread, Whole
Foods, and Church & Dwight) and added 12...
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all...
Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...
"The great rewards of investing in the best small-cap companies are matched only by the risks of investing in the worst. Ian Wyatt is one of the few who not only shows you how to find the hidden gems, but also how to avoid the flea-ridden dogs. His new book is a must-read for all...
Readers of the Hebrew Bible are interested readers, bringing their own perspectives to the text. The essays in this volume, written by friends and colleagues who have drawn inspiration from and shown interest in the scholarship of David Clines, engage with his work through examining interpretations of the Hebrew Bible in areas of common...
With a client list that includes Motorola, Daewoo, AT&T, and Volvo, Fons Trompenaars and Charles Hampden-Turner are considered today’s most knowledgeable, innovative management consultants. In 21 Leaders for the 21st Century, they tap into the wisdom of high-performing leaders from around the globe—from Michael Dell to...
Turn unstructured data into valuable business insight
Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting...
Best Practices in Lean Six Sigma Process Improvement reveals how to refocus lean/six sigma processes on what author Richard Schonberger—world-renowned process improvement pioneer—calls "the Golden Goals": better quality, quicker response, greater flexibility, and higher value. This manual shows you how it can be...
Working with this clear and concise step-by-step guide you'll be up and running with a fully featured Community Server Express Edition website based on ASP.NET as fast as possible. With full coverage of installing, managing, and customizing this powerful tool for your community audience, this book is the essential administrator's companion...
Welcome to Java 2 Enterprise Edition Bible. This book, which is a follow−up to Java 2 Bible, is for readers who wish to know more about the enterprise market. Enterprise programming is a hot topic these days, as more and more companies decide they need an online presence to complement their existing...
