This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It...

When it was originally published in 1999, Techno Rebels became the definitive text on a hard-to-define but vital genre of music. Author Dan Sicko demystified techno's characteristics, influences, and origins and argued that although techno enjoyed its most widespread popularity in Europe, its birthplace and most important incubator was...

There’s up-to-date coverage of new Apple technologies as well as significant updates to existing material. You'll have everything you need to create your very own...