This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It...

McGraw-Hill's Demystified titles are the most efficient, interestingly written, brush-ups you can find. Organized as self-teaching guides, they come complete with key points, background information, questions at the end of each...

Written for anyone without formal training in...

If you’ve been searching for that quick, easy-to-understand guide to walk you through data structures, look no further. Data Structures Demystified is all these things and more. Whether you’re trying to program stacks and linked lists or figure out hashtables, here you’ll find step-by-step instructions to get the...

It's time to say arrivederci to your fears of learning a new language. With this easy-to-follow guide, you'll have no problema speaking and understanding Italian. Presto! Before you know it, you'll get past...

This book is for everyone who wants to learn the basics of the Java programming language without taking a formal course. This book also serves as a supplemental classroom text. For best results, you should start at the beginning of the book and go straight through.

If you are confident about your basic knowledge of...

SQL Demystified explains how to use SQL (Structured Query Language)--the ubiquitous programming language for databases. Readers will learn to create database objects, add and retrieve data from a database, and modify...

The team that brought you the bestselling Beginning iPhone Development, the book that taught the world how to program on the iPhone, is back again for Beginning iPhone Development with Swift.This definitive guide is up to date with Apple's new Swift programming language and the latest and greatest iOS 8 SDK, and Xcode...