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Communicating Science: Professional, Popular, Literary
Communicating Science: Professional, Popular, Literary

In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not...

Artificial Intelligence: A Systems Approach (w/CDROM)(Computer Science) (Engineering)
Artificial Intelligence: A Systems Approach (w/CDROM)(Computer Science) (Engineering)
The history of AI is interesting all by itself. It’s a modern-day drama, filled with excitement and anticipation, discovery, and disappointment. From over-promises of early (and later) AI research, to fears of the unknown from the general public, AI’s history is worthy of study by itself. In this chapter, we’ll explore AI’s...
The Code Book: The Evolution of Secrecy from Mary, Queen of Scots to Quantum Cryptography
The Code Book: The Evolution of Secrecy from Mary, Queen of Scots to Quantum Cryptography

Codes have decided the fates of empires, countries, and monarchies throughout recorded history. Mary, Queen of Scots was put to death by her cousin, Queen Elizabeth, for the high crime of treason after spymaster Sir Francis Walsingham cracked the secret code she used to communicate with her conspirators. And thus the course of British history...

How to Lie With Statistics
How to Lie With Statistics
"There is terror in numbers," writes Darrell Huff in How to Lie with Statistics. And nowhere does this terror translate to blind acceptance of authority more than in the slippery world of averages, correlations, graphs, and trends. Huff sought to break through "the daze that follows the collision of statistics with the...
In Pursuit of the Gene: From Darwin to DNA
In Pursuit of the Gene: From Darwin to DNA

The mystery of inheritance has captivated thinkers since antiquity, and the unlocking of this mystery—the development of classical genetics—is one of humanity’s greatest achievements. This great scientific and human drama is the story told fully and for the first time in this book.

Acclaimed science writer James...

Principles of Marketing, 12th Edition
Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...

Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software
Dreaming in Code: Two Dozen Programmers, Three Years, 4,732 Bugs, and One Quest for Transcendent Software
Our civilization runs on software. Yet the art of creating it continues to be a dark mystery, even to the experts, and the greater our ambitions, the more spectacularly we seem to fail.

Big software projects regularly crash and burn--just ask the FBI and the IRS, the Pentagon and the FAA, or any decent-size corporation. The...

Sarah Palin's Book "Going Rogue: An American Life" As Installation Art by Nigel Tomm
Sarah Palin's Book "Going Rogue: An American Life" As Installation Art by Nigel Tomm

As the title says this is not a book by Sarah Palin. To be completely honest - this is not Nigel Tomm's book either. It is a drama "Hedda Gabler" by Henrik Ibsen (premiered in 1891) with a difference that the names of the main characters are interchanged with those from Sarah Palin's bio, i.e., Hedda Gabler now is Sarah Palin and...

101 Healing Stories for Kids and Teens: Using Metaphors in Therapy
101 Healing Stories for Kids and Teens: Using Metaphors in Therapy
Stories can play an important and potent role in therapy with children and adolescents--helping them develop the skills to cope with and survive a myriad of life situations. In many cases, stories provide the most effective means of communicating what kids and teens might not want to discuss directly.

101 Healing Stories for Kids and Teens...

Thinking it Through: Developing Thinking and Language Skills Through Drama Activities
Thinking it Through: Developing Thinking and Language Skills Through Drama Activities

Teaching children to ‘think’ has now become an acceptable part of educational practice and the benefits of using activities to develop thinking skills are well researched. It is not, however, always possible to fit this into an already congested timetable and, along with drama and other creative subjects, it is often an occasional...

HTML5 and JavaScript Web Apps
HTML5 and JavaScript Web Apps
HTML5 and JavaScript Web Apps is about building web applications with HTML5 and W3C specifications that are widely supported across all devices and browsers. It is intended for programmers who are facing the challenges of moving more code to the frontend with JavaScript, CSS, and HTML, while at the same time...
You Be the Judge: 20 True Crimes and Cases to Solve
You Be the Judge: 20 True Crimes and Cases to Solve

"This lively, original book is likely to be a milestone in America's ongoing fascination with the drama of trials and justice."
- Fred Graham, former chief anchor Court TV

Have you ever had the chance to decide the fate of another person? What would you do? In the real-life cases presented to you in this book,...

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