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Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
...
Marine Chemical Ecology (Marine Science)
Marine Chemical Ecology (Marine Science)

The interdisciplinary field of marine chemical ecology is an expanding and dynamic science. It is no surprise that the breadth of marine organisms studied expanded in concert with developments in underwater technology. With its up-to-date subject reviews by experts, Marine Chemical Ecology is the most current, comprehensive book on the...

Pediatric and Adolescent Musculoskeletal MRI: A Case-Based Approach
Pediatric and Adolescent Musculoskeletal MRI: A Case-Based Approach
MRI has transformed the field of pediatric and adolescent musculoskeletal imaging. When the more senior (and gray haired) of the two authors completed his pediatric radiology training, orthopedic radiology was a primarily plain film based discipline, occasionally supplemented by arthrography. Although much could be gleaned from...
The Connected Company
The Connected Company

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised,...

Dynamic Electrocardiography
Dynamic Electrocardiography
Compared to many clinical methods and procedures, electrocardiography is not particularly new. The first human electrocardiogram was recorded by Dr Augustus Desiré Waller in 1887. Since that time, the development of electrocardiography was not uniform. Several waves of advancement of the physiologic understanding...
Approximate Kalman Filtering (Approximations and Decompositions)
Approximate Kalman Filtering (Approximations and Decompositions)

Kalman filtering algorithm gives optimal (linear, unbiased and minimum error-variance) estimates of the unknown state vectors of a linear dynamic-observation system, under the regular conditions such as perfect data information; complete noise statistics; exact linear modelling; ideal will-conditioned matrices in computation and strictly...

Windows 8 Apps Revealed Using XAML and C#
Windows 8 Apps Revealed Using XAML and C#
Windows Store apps are an important addition to Microsoft Windows 8, providing the cornerstone for a single, consistent programming and interaction model across desktops, tablets, and smartphones. The app user experience is very different from previous generations of Windows applications: Windows Store apps are full-screen and...
New Methods for Culturing Cells from Nervous Tissues: (Biovalley Monographs,)
New Methods for Culturing Cells from Nervous Tissues: (Biovalley Monographs,)

The last decades have seen the rise of neuroscience to one of the most dynamic biomedical disciplines. With the development of powerful new techniques it has been possible to investigate specific physiological and pathological neural mechanisms and thus to elucidate the etiology of many neurodegenerative and neuromuscular diseases.This first...

Hadoop Real World Solutions Cookbook - Second Edition
Hadoop Real World Solutions Cookbook - Second Edition

Key Features

  • Implement outstanding Machine Learning use cases on your own analytics models and processes.
  • Solutions to common problems when working with the Hadoop ecosystem.
  • Step-by-step implementation of end-to-end big data use cases.

Who This Book Is For

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Objective-C Fundamentals
Objective-C Fundamentals

Summary

Objective-C Fundamentals is a hands-on tutorial that leads you from your first line of Objective-C code through the process of building native apps for the iPhone using the latest version of the SDK. You'll learn to avoid the most common pitfalls, while exploring the expressive Objective-C...

Making Java Groovy
Making Java Groovy

Summary

Making Java Groovy is a practical handbook for developers who want to blend Groovy into their day-to-day work with Java. It starts by introducing the key differences between Java and Groovy—and how you can use them to your advantage. Then, it guides you step-by-step through realistic...

Learn to Program, Second Edition (The Facets of Ruby Series)
Learn to Program, Second Edition (The Facets of Ruby Series)

Printed in full color.

For this new edition of the best-selling Learn to Program, Chris Pine has taken a good thing and made it even better. First, he used the feedback from hundreds of reader e-mails to update the content and make it even clearer. Second, he updated the examples in the book to use the latest
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