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| | Basics of Game Design
The video game industry has grown explosively over the past decade
and is now a major provider of home entertainment. Since the North
American release of the Nintendo Entertainment System (NES) in
1985, game industry revenues have also grown substantially and, according
to the marketing research company NDP Group, grossed... | | |
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A Brief History of NeoliberalismNeoliberalism--the doctrine that market exchange is an ethic in itself, capable of acting as a guide for all human action--has become dominant in both thought and practice throughout much of the world since 1970 or so. Writing for a wide audience, David Harvey, author of The New Imperialism and The Condition of Postmodernity, here tells the... | | Handbook of Pricing Research in MarketingPricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together... | | The Hands-On Project Office: Guaranteeing ROI and On-Time DeliveryThis text offers processes, techniques, and tools that IT managers can use to immediately improve the delivery of IT products and services.
Economic pressures have forced IT executives to demonstrate the immediate and calculable ROI of new technology deployments. Unfortunately, existing IT service delivery often drifts without serious... |
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