"The first edition of the book was one of the first books in the excellent Wiley U.K. series on...

As most writers will testify, writing a book entails a fair amount of hard work. It follows that one needs a reason for undertaking the task in the first place. The easiest motivation to understand for writing a book, and perhaps the most common one, is the desire for monetary reward. I do not know what inspired J. K. Rowling to write her...

—Richard K. Lyons, Dean and Professor of Finance, Haas School of Business, University of California...

Economics is global and the Eighth Edition of MACROECONOMICS maintains the hallmarks of the Boyes/Melvin series--accessible writing, strong pedagogy, and integration of global economic issues--while faithfully presenting the latest thinking of economists on important macroeconomic phenomena. The authors have carefully integrated their popular...

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...