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Security in Computing (4th Edition)
Security in Computing (4th Edition)
The New State-of-the-Art in Information Security: Now Covers the Economics of Cyber Security and the Intersection of Privacy and Information Security

For years, IT and security professionals and students have turned to Security in Computing as the definitive guide to information...

The Evolution of Central Banks
The Evolution of Central Banks

The Evolution of Central Banks employs a wide range of historical evidence and reassesses current monetary analysis to argue that the development of non-profit-maximizing and noncompetitive central banks to supervise and regulate the commercial banking system fulfils a necessary and natural function. Goodhart surveys the case for free...

Connected Marketing
Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by...

Power Plays: Energy Options in the Age of Peak Oil
Power Plays: Energy Options in the Age of Peak Oil

Many people wonder: Are we really running out of oil, or is it all a ruse to drive prices up? Is nuclear power safe and economical? Is solar energy really the key to providing plenty of carbon-free energy? Do we have enough natural gas or coal to make any loss of oil production irrelevant?

In Power Plays: Energy Options in the...

The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions
The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar...

Gaming, Simulations and Society: Research Scope and Perspective
Gaming, Simulations and Society: Research Scope and Perspective
This book presents a current research scope and perspective of Simulation and Gaming. Theoretical problems of Simulation and Gaming will be examined with a view to improving the social sciences through the introduction of the techniques and concepts of Simulation and Gaming. The fields of economics, political science, psychology and business...
Communication in Organizations: Basic Skills and Conversation Models
Communication in Organizations: Basic Skills and Conversation Models

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.

Providing a thorough introduction to...

Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)

The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis...

Python for Data Analysis
Python for Data Analysis

The scientific Python ecosystem of open source libraries has grown substantially over the last 10 years. By late 2011, I had long felt that the lack of centralized learning resources for data analysis and statistical applications was a stumbling block for new Python programmers engaged in such work. Key projects for data...

Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average
Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average

We forget our passwords. We pay too much to go to the gym. We think we’d be happier if we lived in California (we wouldn’t), and we think we should stick with our first answer on tests (we shouldn’t). Why do we make mistakes? And could we do a little better?

We human beings have design flaws.
...

Housing Policy in Australia: A Case for System Reform
Housing Policy in Australia: A Case for System Reform
This book, the first comprehensive overview of housing policy in Australia in 25 years, investigates the many dimensions of housing affordability and government actions that affect affordability outcomes. It analyses the causes and implications of declining home ownership, rising rates of rental stress and the neglect of...
Decomposition Techniques in Mathematical Programming: Engineering and Science Applications
Decomposition Techniques in Mathematical Programming: Engineering and Science Applications
This textbook for students and practitioners presents a practical approach to decomposition techniques in optimization. It provides an appropriate blend of theoretical background and practical applications in engineering and science, which makes the book interesting for practitioners, as well as engineering, operations research and applied...
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