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Communication in Organizations: Basic Skills and Conversation Models
Communication in Organizations: Basic Skills and Conversation Models

One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt.

Providing a thorough introduction to...

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

...
Type, Image, Message: A Graphic Design Layout Workshop
Type, Image, Message: A Graphic Design Layout Workshop
Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks.

This book changes all it. It gives designers the practical know-how to combine type and image for dynamic...

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a...
1,000 Icons, Symbols, and Pictograms: Visual Communication for Every Language
1,000 Icons, Symbols, and Pictograms: Visual Communication for Every Language
Pictorial symbols are, in some respects, superior to words as a form of communication. If...
Writing and Designing Manuals, Third Edition
Writing and Designing Manuals, Third Edition

A survival guide for writers in the real-world, Writing and Designing Manuals, Third Edition has become a standard reference for technical writers and editors. Readable and practical, it addresses all aspects of manual development from choosing a format to writing effective warnings. Not limited to text elements, the manual also provides...

Visual Language for Designers: Principles for Creating Graphics that People Understand
Visual Language for Designers: Principles for Creating Graphics that People Understand

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and...

The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology
The Trading Book: A Complete Solution to Mastering Technical Systems and Trading Psychology

THE SMARTEST TRADES.
THE HOTTEST MARKETS.
THE ONLY BOOK YOU NEED.

You don’t have to be a professional trader to win big in the stock market. That’s what Anne-Marie Baiynd learned when she changed her career from neuroscience researcher to full-time momentum trader. Now, with her popular website...

Security Information and Event Management (SIEM) Implementation (Network Pro Library)
Security Information and Event Management (SIEM) Implementation (Network Pro Library)

Implement a robust SIEM system

Effectively manage the security information and events produced by your network with help from this authoritative guide. Written by IT security experts, Security Information and Event Management (SIEM) Implementation shows you how to deploy SIEM technologies to monitor, identify,...

Higher Recursion Theory (Perspectives in Mathematical Logic)
Higher Recursion Theory (Perspectives in Mathematical Logic)

Hyperarithmetic theory is the first step beyond classical recursion theory. It is the primary source of ideas and examples in higher recursion theory. It is also a crossroad for several areas of mathematical logic: in set theory it is an initial segment of Godel's L; in model theory, the least admissible set after ; in descriptive set...

Marketing Health Services, Second Edition
Marketing Health Services, Second Edition

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations....

From Expert Student to Novice Professional (Professional Learning and Development in Schools and Higher Education)
From Expert Student to Novice Professional (Professional Learning and Development in Schools and Higher Education)

Students entering higher education expect their studies to lead them towards some specific form of professional career. But in this age, complex internationalized professions are the main source of work for graduates, so students need to prepare themselves for a future that can be volatile, changeable and challenging. This book shows how...

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