Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have...

     Peter N. Tan, Senior Vice President, Hambrecht...

No-Drama Project Management: Avoiding Predictable Problems for Project Success is a book for project managers who want or need to be more effective. Having a project crash and burn is never a great situation, author Bart Gerardi explains, but it’s not a career buster—unless the failure appears on the...

FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global business challenges....

FOCUSING ON CONTAMINANT FATE AND TRANSPORT, DESIGN OF ENVIRONMENTAL-CONTROL SYSTEMS, AND REGULATORY CONSTRAINTS

This textbook details the fundamental equations that describe the fate and transport of contaminantsin the water environment. The application of these fundamental equations to the design of environmental-control...

Intelligent decision support relies on techniques from a variety of disciplines, including artificial intelligence and database management systems. Most of the existing literature neglects the relationship between these disciplines. By integrating AI and DBMS, Computational Intelligence for Decision Support produces what other texts...

From the earliest cities on earth through the Great Wall of China on to the Three Rivers Gorges Dam project, project management has been a part of the march of civilization. Common Sense Project Management is a straightforward, often entertaining workbook approach to organizing and managing projects of virtually any size or complexity. Its...

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...