Peter N. Tan, Senior Vice President, Hambrecht...

Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have...

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

Taking a managerial approach and demonstrating the application of behavioural science within the workplace, this text...

As we enter the "decade of data," the disparity between the vast amount of data storage capacity (measurable in terabytes and petabytes) and the bandwidth available for accessing it has created an input/output bottleneck that is proving to be a major constraint on the effective use of scientific data for research. Scalable...

This Bayesian modeling book provides a self-contained entry to computational Bayesian statistics. Focusing on the most standard statistical models and backed up by real datasets and an all-inclusive R (CRAN) package called bayess, the book provides an operational methodology for conducting Bayesian inference, rather than focusing on its...

YOU HAVE TO OWN THIS BOOK! Software Exorcism: A Handbook for Debugging and Optimizing Legacy Code takes an unflinching, no bulls$&# look at behavioral problems in the software engineering industry, shedding much-needed light on the social forces that make it difficult for programmers to do their job. Do you have a co-worker who...

Expert Consolidation in Oracle Database 12c is your key to reducing data management costs and increasing data center efficiency. Consolidation and cloud computing are converging trends sweeping the industry. The same technologies enabling cloud computing enable consolidation as well, leading to savings on all fronts from the amount...

This monograph solely presents the Fowler-Nordheim field emission (FNFE) from semiconductors and their nanostructures. The materials considered are quantum confined non-linear optical, III-V, II-VI, Ge, Te, carbon nanotubes, PtSb2, stressed materials, Bismuth, GaP, Gallium Antimonide, II-V, Bi2Te3, III-V, II-VI, IV-VI and HgTe/CdTe...

This book presents an innovative methodology for the automatic generation of analog integrated circuits (ICs) layout, based on template descriptions and on evolutionary computational techniques. A design automation tool, LAYGEN II was implemented to validate the proposed approach giving special emphasis to reusability of expert design...

Managing Extreme Financial Risk addresses the need for better management strategies in light of increased market risk and volatility in financial institutions' revenue models.  Top officials from the financial and regulatory industries point to real corporate issues, showing how institutions react to financial crises. From...

The TLM method has acquired a...