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The One-Hour Business Plan: The Simple and Practical Way to Start Anything New
The One-Hour Business Plan: The Simple and Practical Way to Start Anything New

A guide to writing a successful business plan—in just one hour

A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business....

Marketing Management: Text and Cases
Marketing Management: Text and Cases

Step-by-step guidelines for successful marketing management!

Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful
...

Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity.

Startup Cities explains the...

Managing IT in Government, Business & Communities
Managing IT in Government, Business & Communities
This guide presents the most current research and findings about the challenges governments around the world are now placing on small business IT entrepreneurs and how they are providing increased resources to support this emphasis. Described are how organizations and society rely heavily on virtual technologies for communication and how...
Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity
Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity

Writer, consultant and speaker Chris Rabb coined the term "invisible capital" to represent the unseen forces that dramatically impact entrepreneurial viability when a good attitude, a great idea, and hard work simply aren't enough.

In his book, Invisible Capital: How Unseen Forces Shape
...

Financing the Future: Market-Based Innovations for Growth
Financing the Future: Market-Based Innovations for Growth

Financial innovation can drive social, economic, and environmental change, transforming ideas into new technologies, industries, and jobs. But when it is misunderstood or mismanaged, the consequences can be severe. In this practical, accessible book, two leading experts explain how sophisticated capital structures can...

You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

Architects of Intelligence: The truth about AI from the people building it
Architects of Intelligence: The truth about AI from the people building it

Financial Times Best Books of the Year 2018

TechRepublic Top Books Every Techie Should Read

Book Description

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level...

Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the...
Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
If you have picked up this guide and are reading this page, the chances
are that you are thinking about starting your own business. And,
despite whichever direction the prevailing economic wind is blowing
in, you are not alone. Until the recession in 2008, more and more
people were...
Managing Startups: Best Blog Posts
Managing Startups: Best Blog Posts

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader...

The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade
The Weed Runners: Travels with the Outlaw Capitalists of America's Medical Marijuana Trade


Make no mistake: the US government’s hundred-year-old war on marijuana isn’t over. Some 20 million Americans have been arrested on marijuana charges so far. The American marijuana industry remains underground, where modern-day moonshiners who view themselves as...

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