This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...
Communication protocols form the operational basis of computer networks and telecommunication systems. They are behavior conventions that describe how communication systems interact with each other, defining the temporal order of the interactions and the formats of the data units exchanged – essentially they determine the...
Digital filters, together with signal processing, are being employed in the new technologies
and information systems, and implemented in different areas and applications. Digital
filters and signal processing are used with no costs and they can be adapted to different
cases with great flexibility and reliability.
CFO Techniques: A Hands-on Guide to Keeping Your Business Solvent and Successful is a comprehensive and instructive working manual for multitasking chief financial officers and controllers working in the fast-paced commercial environment. Every senior financial professional with an ever-broadening span of control...
It all revolves around Flash and math. It's what you do in your spare time: just take little ideas and mess around with them. This is a book of inspiration, beautiful enough to leave on the coffee table, but addictive enough to keep by your computer and sneak out while no-one's looking so you can go back to that movie that you were...
Matrix Methods: Applied Linear Algebra, 3e, as a textbook, provides a unique and comprehensive balance between the theory and computation of matrices. The application of matrices is not just for mathematicians. The use by other disciplines has grown dramatically over the years in response to the rapid changes in technology. Matrix methods is...
Differential Diagnosis in Neurology grew out of the author's daily morning reports with neurology residents and the examination of patients in front of colleagues over the last 30 years. The essence of 'differential diagnosis' is 'splitting' rather than 'lumping'. It requires bringing knowledge to the table and...
Does the existence of evil call into doubt the existence of God? Show me the argument. Philosophy starts with questions, but attempts at answers are just as important, and these answers require reasoned argument. Cutting through dense philosophical prose, 100 famous and influential arguments are presented in their essence, with...
Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and...
“Modern Solid State Fermentation: Theory and Practice” covers state-of-the-art studies in the field of solid state fermentation (SSF). In terms of different characteristics of microbial metabolites, this book catalogs SSF into two main parts: anaerobic and aerobic SSF. Based on the principles of porous media and strategies of...
Transform Average Employees into Powerhouse Performers
“I cannot think of a more important message and timely book. 20 Minutes to a Top Performer offers quick, simple techniques for managers to improve their effectiveness in communicating with their teams.” Steven Fine, vice president for...
In the midst of the most severe recession for 80 years there is little need to argue that organizations are beset by dilemmas and paradoxes. Confidence in prevailing business models and in the underlying assumptions underpinning business decisions over many decades has now been shaken. But it is not enough to rail against arrogance and greed....
