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Handbook of Pricing Research in MarketingPricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together... | | | | |
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| | Introduction to Microsystem Design (RWTHedition)
This book was developed from lectures held at RWTH Aachen University, Germany
and Tsinghua University at Beijing, P.R. China. It may be used as a basis for similar
lectures on designing of microsystems. For this purpose, it is recommended to
follow the sequence of this book, because it is arranged such that following chapters
are... | | Micro, Nanosystems and Systems on Chips: Modeling, Control, and Estimation (ISTE)
Micro and nanosystems represent a major scientific and technological challenge, with actual and potential applications in almost all fields of the human activity. The aim of the present book is to present how concepts from dynamical control systems (modeling, estimation, observation, identification, feedback control) can be adapted and... |
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