Updating researchers on phenomenal progress in the field of molecular medicine the Encyclopedia of Medical Genomics and Proteomics offers trail-blazing studies and authoritative contributions from more than 400 specialists. An important and timely contribution to the biomedical community, the encyclopedia compiles...

 “Richard knows what clients value and provides clear, practical and experienced guidance on how to become...

ACCOUNTING: INFORMATION FOR DECISIONS, 6th is proud to define excellence in its approach to Financial Accounting. Clearly illustrating that accounting is the language of business, all students will be able to drive excellence in their own careers when they start with this strong foundation. This innovative approach continues to provide...

Principles of Big Data helps readers avoid the common mistakes that endanger all Big Data projects. By stressing simple, fundamental concepts, this book teaches readers how to organize large volumes of complex data, and how to achieve data permanence when the content of the data is constantly changing. General methods for data...

This book provides a comprehensive, up-to-date overview of the  opportunities and challenges of the complex field of synthetic biology, which combines various scientific disciplines. The emerging field of synthetic biology employs biotechnological approaches to  recreate and enhance basic biological structures, intracellular...

A comprehensive reference on diagnosis and evaluation of reproductive risks and genetically related high-risk pregnancies. Authored by international group of experts, this book is organized according to diagnostic method, source of reproductive risk, and system under evaluation. Features the latest imaging technology, a review of genetics,...

The purpose of this textbook is to meticulously depict all aspects of chest tumors in a comprehensive volume format that encompasses their biology, clinical presentation and management. It is the only book to do this. Chapters of specific interest have also been included to cover such wide-ranging topics as management of the elderly and...

This book challenges functional models for more aesthetic and ethical models, where communication is grounded in values systems of cultures. Here, communication is treated as a distributed phenomenon involving networks of persons, activities and artifacts, and extends beyond doctor-patient relationships to working in and across teams around...

Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical...

Written to bridge the information needs of management and computational scientists, this book presents the first comprehensive treatment of Computational Red Teaming (CRT).  The author describes an analytics environment that blends human reasoning and computational modeling to design risk-aware and evidence-based smart decision making...

Containing the collective wisdom and secrets of many...