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Consumer Behaviour and Analytics
Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with...

Understand, Manage, and Prevent Algorithmic Bias: A Guide for Business Users and Data Scientists
Understand, Manage, and Prevent Algorithmic Bias: A Guide for Business Users and Data Scientists

Are algorithms friend or foe?

The human mind is evolutionarily designed to take shortcuts in order to survive. We jump to conclusions because our brains want to keep us safe. A majority of our biases work in our favor, such as when we feel a car speeding in our direction is dangerous and we instantly move, or when we...

An Executive’s Guide to Software Quality in an Agile Organization: A Continuous Improvement Journey
An Executive’s Guide to Software Quality in an Agile Organization: A Continuous Improvement Journey
Imagine a world where product quality is integrated into every function in your organization. Developers, quality engineers, product managers, leaders at all levels, sales, services, and support work together and focus on a shared vision. That vision consists of delivering quality value to customers...
Probability For Dummies (Math & Science)
Probability For Dummies (Math & Science)
Packed with practical tips and techniques for solving probability problems

Increase your chances of acing that probability exam — or winning at the casino!

Whether you're hitting the books for a probability or statistics course or hitting the tables at a casino, working out...

Essential Scrum: A Practical Guide to the Most Popular Agile Process
Essential Scrum: A Practical Guide to the Most Popular Agile Process

A Practical Guide to the Most Popular Agile Process

 

The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives

 

If you want to use...

An Introduction to 3D Computer Vision Techniques and Algorithms
An Introduction to 3D Computer Vision Techniques and Algorithms

Computer vision encompasses the construction of integrated vision systems and the application of vision to problems of real-world importance. The process of creating 3D models is still rather difficult, requiring mechanical measurement of the camera positions or manual alignment of partial 3D views of a scene. However using algorithms, it is...

Preparing for the Worst: A Comprehensive Guide to Protecting Your Family from Terrorist Attacks, Natural Disasters, and Other Catastrophes
Preparing for the Worst: A Comprehensive Guide to Protecting Your Family from Terrorist Attacks, Natural Disasters, and Other Catastrophes

Preparing for the Worst details the best practices in antiterrorism tactics and preparing for disaster. This book is for typical American families, business travelers, corporate executive management personnel, emergency first responders, school administrators, and local government officials responsible for public safety and emergency...

Java 11 and 12 – New Features: Learn about Project Amber and the latest developments in the Java language and platform
Java 11 and 12 – New Features: Learn about Project Amber and the latest developments in the Java language and platform

Enhance your development skills with Java's state-of-the-art features and projects to make your applications leaner and faster

Key Features

  • Overcome the challenges involved in migrating to new versions of Java
  • Discover how Oracle has bridged the gap between Java and...
Modern Business Management: Creating a Built-to-Change Organization
Modern Business Management: Creating a Built-to-Change Organization

Transform your entire organization, not just a part of it. Take a modern look now that the world is focusing on business agility rather than thinking about team-level or even scaled Agile.

Many people and businesses believe that “doing Agile” will solve all their business and organizational problems. The...

Achieving Business Agility: Strategies for Becoming Pivot Ready in a Digital World
Achieving Business Agility: Strategies for Becoming Pivot Ready in a Digital World

Know how to lead and establish business agility in your organization. Benefit from clear, actionable steps based on change management truths that have been long underutilized and have limited the success of agile expansion into your business. This book provides a pragmatic framework for leading your business toward shifting to an...

Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and...
Success Metrics: A Multidimensional Framework for Measuring Organizational Success
Success Metrics: A Multidimensional Framework for Measuring Organizational Success
Learn how to measure success at the individual and organizational levels. By measuring success in multiple dimensions using multivariate methods you will be able to determine what works and what doesn’t. The key is to measure and promote progress in terms of organizational vision, mission, and overarching goals.

Business
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