This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact...

But what about the company that is not born with great DNA? How can good...

This book is organized into 4 sections, each looking at the question of outcome prediction in cancer from a different angle. The first section describes the clinical problem and some of the predicaments that clinicians face in dealing with cancer. Amongst issues discussed in this section are the TNM staging, accepted methods for survival...

A Personal History of Nuclear Medicine is an account of how nuclear medicine developed, and its basic philosophy in the past, present and future. The book outlines the history of the development of nuclear medicine as experienced by the author and describes the hurdles that nuclear medicine has had to face, in view of the perception of...

If you're looking to tie a promotional event into a historical milestone, schedule your next...

The Secrets Series® is breaking new ground again. A two-color page layout, a portable size, and a list of the "Top 100 Secrets" in biostatistics and epidemiology help readers to better meet the challenges they face today. And, at no extra charge, purchasers also receive online access to the complete contents of the text via...

Must-have expertise for today's challenging fast-changing field! This classic reference is your place to turn for all of the guidelines you need on the diagnosis, therapy, and management of both normal and high-risk patients. Inside you'll find state-of-the-art guidance on the challenges you face, with new chapters covering placental...

Model View Controller (MVC) is becoming the definitive architecture of website development frameworks due to the stability, extensibility and predictability it lends to development. It is not just the primary separation of database, business logic and interface components, but includes a wide range of considerations for building...

Hutchison's Clinical Methods, first published over a century ago, is the classic textbook on clinical examination. It provides an outstanding source of learning and reference for undergraduate medical students and postgraduate doctors. It seeks to teach an integrated approach to clinical practice, so that new methods and investigations...