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How to Study 2e
How to Study 2e
This book asks a lot of questions to help you learn how to study effectively. But there are no “right”or “wrong” answers here. Every question is designed to help you discover how you learn, and to help you do more of what works for you—whether you’re reading a text, listening to a lecture,...
Programming Logic and Design, Comprehensive, Fourth Edition
Programming Logic and Design, Comprehensive, Fourth Edition
Programming Logic and Design, Comprehensive, Fourth Edition provides the beginning programmer with a guide to developing structured program logic. This textbook assumes no programming language experience. The writing is nontechnical and emphasizes good programming practices. The examples are business examples; they do not assume...
Services Marketing: Concepts, Strategies, & Cases
Services Marketing: Concepts, Strategies, & Cases

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Financial Accounting in an Economic Context
Financial Accounting in an Economic Context
Financial Accounting in an Economic Context is a trendsetting textbook in the area of introductory financial reporting and analysis. Since the publication of the first edition in 1989, this text has become an important part of the curriculum at a large and impressive group of forward-thinking schools. The eighth edition continues...
The Engaging Leader: Winning with Today's Free Agent Workforce
The Engaging Leader: Winning with Today's Free Agent Workforce
During the summer of 1999, I was reading about the collapse of the Colorado Rockies baseball team under manager Jim Leyland. Leyland came to Colorado as a high-priced savior, but he and the team never meshed. Things got so bad that he announced his resignation before the first season was over. This came as a mystery to the...
Subsystems of Second Order Arithmetic (Perspectives in Logic)
Subsystems of Second Order Arithmetic (Perspectives in Logic)
Foundations of mathematics is the study of the most basic concepts and logical structure ofmathematics, with an eye to the unity of human knowl- edge. Among the most basic mathematical concepts are: number, shape, set, function, algorithm, mathematical axiom, mathematical definition, and mathematical proof. Typical questions in...
IMS Application Developer's Handbook: Creating and Deploying Innovative IMS Applications
IMS Application Developer's Handbook: Creating and Deploying Innovative IMS Applications
Many books have been written about IMS, so why do we think another is needed? Most of the existing books are written from the perspective of those who implement the technology, either network vendors or operators. There is no such focus for developers. The standards that form the basis of IMS are complex – as they are...
Cost Management: Accounting and Control, 6th Edition
Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly affected cost accounting and cost management. A few examples of these changes are an increased emphasis on providing value to customers, total quality management, time as a competitive element, advances in information and manufacturing technology,...
Introduction to Business Statistics
Introduction to Business Statistics

If you've ever felt intimidated or a little overwhelmed by business statistics, or if you simply want to master the power of these critical business skills, this book is for you. Weiers' INTRODUCTION TO BUSINESS STATISTICS, 6E speaks to you - today's student - introducing the fundamentals of business statistics in a conversational...

Principles of Marketing (14th Edition)
Principles of Marketing (14th Edition)

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create...

The World of Scripting Languages (Worldwide Series in Computer Science)
The World of Scripting Languages (Worldwide Series in Computer Science)

Programming Languages/Web Programming The World of Scripting Languages David Barron The explosive growth of Internet applications has seen a corresponding growth in the use and development of scripting languages. Their power and flexibility enables even nonexpert programmers to prototype graphical user interfaces more rapidly, end to develop...

International Marketing
International Marketing
Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...
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