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 Selling and Sales Management (8th Edition)
This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact... | | Business Calculus Demystified
Take the FEAR OUT of Business Calculus
Business Calculus Demystified clarifies the concepts and processes of calculus and demonstrates their applications to the workplace. Best-selling math author Rhonda Huettenmueller uses the same combination of winning step-by-step teaching techniques and real-world business and... | | Analog Integrated Circuits for Communication: Principles, Simulation and Design
Analog Integrated Circuits for Communication: Principles, Simulation and Design, Second Edition covers the analysis and design of nonlinear analog integrated circuits that form the basis of present-day communication systems. Both bipolar and MOS transistor circuits are analyzed and several numerical examples are used to illustrate the... |
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Presentation Skills For Managers
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable,... | | C by Dissection: The Essentials of C Programming
This significantly revised edition has been carefully designed to meet the needs of readers new to C. The reader moves easily through the fundamentals of C and on to its latest applications by means of a time-tested explanatory tool called dissection, first developed by the authors in 1984. Dissection, a pedagogical method similar to a... | | Jump Start CoffeeScript
CoffeeScript is “a little language that compiles into JavaScript.”1 It aims to smooth over some of JavaScript’s rougher edges while highlighting and augmenting the impressive flexibility at the core of the JavaScript language. It’s clean, concise, and maintainable, and makes writing client-side code really, really ... |
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Business Finance: Theory and Practice
This book attempts to deal with financing and investment decision making, with particular
focus on the private sector of the UK economy. Its approach is to set out the theories
that surround each area of financial decision making and relate these to what
appears to happen in practice. Where theory and practice diverge, the book... | | | | Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly
affected cost accounting and cost management. A few examples of these changes
are an increased emphasis on providing value to customers, total quality management,
time as a competitive element, advances in information and manufacturing technology,... |
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