Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

This C Programming book gives a good start and complete introduction for C Programming for Beginner’s. Learn the all basics and advanced features of C programming in no time from Bestselling...

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For over fifty years, Eli Schwartz has inspired generations of economists through his prolific publications and dedicated in teaching. In 2008, the Martindale Center for the Study of Private Enterprise at Lehigh University invited prominent academics and practitioners—including Nobel Prize recipients, Robert Solow and Harry Markowitz, and...

As most writers will testify, writing a book entails a fair amount of hard work. It follows that one needs a reason for undertaking the task in the first place. The easiest motivation to understand for writing a book, and perhaps the most common one, is the desire for monetary reward. I do not know what inspired J. K. Rowling to write her...

I have attempted to 'write this book in such a way that it can be read not only by professional mathematicians, physicists, engineers, and chemists, but also by \yell-trained graduate students in those and closely allied fields. Even the research worker in special functions may notice, however, some results or techniques with which he is...