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Branded Customer Service : The New Competitive EdgeBy applying the concepts in this book, organizations can use customer service as a powerful tool for establishing and maintaining a distinct brand identity.
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the... | | Managing Trust in Cyberspace
In distributed, open systems like cyberspace, where the behavior of autonomous agents is uncertain and can affect other agents' welfare, trust management is used to allow agents to determine what to expect about the behavior of other agents. The role of trust management is to maximize trust between the parties and thereby provide a basis... | | |
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