This book has its origins in our shared interest in sensory marketing.
It began in June 2006 with an idea for a research project at the Baltic
Business School (BBS) at Kalmar University, Sweden. It was obvious
to us that most marketers had long overlooked the signifi cance of the
human senses in...
Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth...
Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience.Acclaimed Web design author Lynda Weinman says in the foreword to this book: "Kudos to Fleming...
What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide...
For cloud users and providers alike, security is an everyday concern, yet there are very few books covering cloud security as a main subject. This book will help address this information gap from an Information Technology solution and usage-centric view of cloud infrastructure security. The book highlights the...
Advanced API Security is a complete reference to the next wave of challenges in enterprise security--securing public and private APIs.
API adoption in both consumer and enterprises has gone beyond predictions. It has become the ‘coolest’ way of exposing business functionalities to the outside world....
Your software needs to leverage multiple cores, handle thousands of users and terabytes of data, and continue working in the face of both hardware and software failure. Concurrency and parallelism are the keys, and Seven Concurrency Models in Seven Weeks equips you for this new world. See how emerging technologies such as actors and...
Debates in Modern Philosophy: Essential Readings and Contemporary Responses provides an in-depth, engaging introduction to important issues in modern philosophy. It presents 13 key interpretive debates to students, and ranges in coverage from Descartes' Meditations to Kant's Critique of Pure...
This book is written for Windows professionals who are familiar with PowerShell and want to learn to build, operate, and administer their Windows workloads in the Microsoft cloud. Pro PowerShell for Microsoft Azure is packed with practical examples and scripts, with easy-to-follow explanations for a wide range of day-to-day...
Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late...
