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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas
Real Leaders Don't Do PowerPoint: How to Sell Yourself and Your Ideas

Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message.

Nobody ever walked out of a great speech saying, “I loved the
...

Nutrition and Well-being a To Z; 2V.
Nutrition and Well-being a To Z; 2V.
Nutrition is one of the most important factors that impact health in all areas of the lifecycle. Pregnant women need adequate food and health care to deliver a healthy baby who has a good birth weight and a fighting chance for survival. In many regions of the world, the infant mortality rate is very high, meaning that many...
Next Generation Geospatial Information: From Digital Image Analysis to Spatiotemporal Databases (ISPRS Book Series)
Next Generation Geospatial Information: From Digital Image Analysis to Spatiotemporal Databases (ISPRS Book Series)

With the turn of the century our ability to collect and store geospatial information has increased considerably. This has resulted in ever-increasing amounts of heterogeneous geospatial data, an issue that poses new challenges and opportunities. As these rich sources of data are made available, users rely, now more than ever, on the...

Business
Business

Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global...

Survey of Accounting (Available Titles Cengagenow)
Survey of Accounting (Available Titles Cengagenow)
Survey of Accounting, Fifth Edition, is designed for a one-term introductory accounting course. It provides an overview of the basic topics in financial and managerial accounting, without the extraneous accounting principles topics that must be skipped or otherwise modified to fit into a one-term course. Written for students...
Survey of Accounting
Survey of Accounting

Survey of Accounting, 2e is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds' financial and managerial titles such fast-growing successes in the...

50 Battles That Changed the World
50 Battles That Changed the World
Any attempt to list the 50 most important battles in all history is necessarily subjective. To list them in order of importance is an even greater exercise of chutzpah. Nevertheless, people have been listing decisive battles since Sir Edward Creasy, a lawyer who taught history, a century-and-a-half ago. Other compilers include...
Introducing .NET 4.5
Introducing .NET 4.5

Microsoft has introduced a large number of changes to the way that the .NET Framework operates. Familiar technologies have being altered, best practices replaced, and developer methodologies adjusted. Many developers find it hard to keep up with the pace of change across .NET's ever-widening array of technologies. The introduction of...

Bad Data Handbook: Cleaning Up The Data So You Can Get Back To Work
Bad Data Handbook: Cleaning Up The Data So You Can Get Back To Work

What is bad data? Some people consider it a technical phenomenon, like missing values or malformed records, but bad data includes a lot more. In this handbook, data expert Q. Ethan McCallum has gathered 19 colleagues from every corner of the data arena to reveal how they’ve recovered from nasty data problems.

From...

Courts and Trials: A Reference Handbook (Contemporary World Issues)
Courts and Trials: A Reference Handbook (Contemporary World Issues)

Courts are governmental institutions that serve important functions for society, including dispute processing, policymaking, and the enforcement of rules. Courts have a profound effect on people within their jurisdiction, especially individuals subjected to a civil lawsuit or a criminal prosecution. When legal cases...

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume)
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (1 volume)
When first thinking of putting together a compilation of writings on a particular topic, those that have such a notion believe they will give meaning to a paradigm, influence a research area, or at a minimum shed light exploring a critical phenomenon. Ultimately, the editors and authors hope that the exchange for the reader - in...
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