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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
This astounding declaration was made by the former PepsiCo executive and Apple CEO John Sculley, the same visionary responsible for ousting Steve Jobs in 1985. While some traditional marketers might still agree with his statement, today most marketing executives recognize data-driven decisions will shape the future of...
Character Animation Fundamentals: Developing Skills for 2D and 3D Character Animation
Character Animation Fundamentals: Developing Skills for 2D and 3D Character Animation

Expand your animation toolkit and remain competitive in the industry with this leading resource for 2D and 3D character animation techniques. Apply the industry's best practices to your own workflows and develop 2D, 3D and hybrid characters with ease. With side by side comparisons of 2D and 3D character design, improve your character...

Coding for Penetration Testers: Building Better Tools
Coding for Penetration Testers: Building Better Tools

My Dear Reader,

This wretched war, the gravest threat humankind has ever faced, is not going well at all.We have suffered major setbacks, as our ruthless adversary has conquered vast territories, leaving little ground controlled by our ragtag band of rebels. Our few surviving generals blame the lack of skills in our fighting
...

The PayPal Official Insider Guide to Growing Your Business: Make money the easy way (PayPal Press)
The PayPal Official Insider Guide to Growing Your Business: Make money the easy way (PayPal Press)
Whether you’re shopping for clothes from your computer or mobile phone, or selling artworks around the globe, you face a dizzying array of choices and decisions. How do I pay? How do I get paid? What if something goes wrong?

The answer? PayPal.

We are—and will continue to be—the
...
Understanding Complex Datasets: Data Mining with Matrix Decompositions
Understanding Complex Datasets: Data Mining with Matrix Decompositions
Many data-mining algorithms were developed for the world of business, for example for customer relationship management. The datasets in this environment, although large, are simple in the sense that a customer either did or did not buy three widgets, or did or did not fly from Chicago to Albuquerque.

In contrast,
...
CCNP Security Firewall 642-617 Official Cert Guide
CCNP Security Firewall 642-617 Official Cert Guide

CCNP Security FIREWALL 642-617 Official Cert Guide is a best of breed Cisco exam study guide that focuses specifically on the objectives for the CCNP Security FIREWALL exam. Senior security consultants and instructors David Hucaby, Dave Garneau, and Anthony Sequeira share preparation hints and test-taking tips,...

Beginning Android 4 Application Development
Beginning Android 4 Application Development
I FIRST STARTED PLAYING WITH THE ANDROID SDK before it was offi cially released as version 1.0. Back then, the tools were unpolished, the APIs in the SDK were unstable, and the documentation was sparse. Fast-forward three and a half years, Android is now a formidable mobile operating system, with a following no less impressive than...
Cell Biology, Second Edition
Cell Biology, Second Edition

Biology is based on the fundamental laws of nature embodied in chemistry and physics, but the origin and evolution of life on earth were historical events. This makes biology more like astronomy than like chemistry and physics. Neither the organization of the universe nor life as we know it had to evolve as it did. Chance played a central...

Linux+ Guide to Linux Certification
Linux+ Guide to Linux Certification
As Eric S. Raymond reminds us, Open Source Software will continue to shape the dynamics of the computer software industry for the next long while, just as it has for the last decade. Coined and perpetuated by hackers, the term “Open Source Software” refers to software in which the source code is freely available to...
Design, Simulation and Applications of Inductors and Transformers for Si RF ICs
Design, Simulation and Applications of Inductors and Transformers for Si RF ICs
The modern wireless communication industry has put great demands on circuit designers for smaller, cheaper transceivers in the gigahertz frequency range. One tool which has assisted designers in satisfying these requirements is the use of on-chip inductive elements (inductors and transformers) in silicon (Si) radio-frequency...
Working with Microsoft Office 365: Running Your Small Business in the Cloud
Working with Microsoft Office 365: Running Your Small Business in the Cloud

Take control of your small business communication and increase your productivity—with Microsoft Office 365 cloud services. Through extensive walkthroughs, easy-to-follow procedures, and real-world tips, you’ll learn how to implement Office 365 for professionals and small businesses—without having to be an IT expert....

Principles of Information Systems
Principles of Information Systems
As organizations continue to operate in an increasingly competitive and global marketplace, workers in all business areas including accounting, finance, human resources, marketing, operations management, and production must be well prepared to make significant contributions required for success. Regardless of your future role, you...
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