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Classroom Wars: Language, Sex, and the Making of Modern Political Culture
Classroom Wars: Language, Sex, and the Making of Modern Political Culture

The schoolhouse has long been a crucible in the construction and contestation of the political concept of "family values." Through Spanish-bilingual and sex education, moderates and conservatives in California came to define the family as a politicized and racialized site in the late 1960s and 1970s. Sex education became a vital...

Leadership Coaching: Working with Leaders to Develop Elite Performance
Leadership Coaching: Working with Leaders to Develop Elite Performance
This book is the fourth in the coaching series with Kogan Page and the Association for Coaching. In the first book in the series, Excellence in Coaching: The industry guide, we explored coaching models and core coaching concepts such as ethics, supervision and cross-cultural working. That book has become one of the best-respected...
Advertising and Society: An Introduction
Advertising and Society: An Introduction

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Structural Changes and their Econometric Modeling (Studies in Computational Intelligence)
Structural Changes and their Econometric Modeling (Studies in Computational Intelligence)

This book focuses on structural changes and economic modeling. It presents papers describing how to model structural changes, as well as those introducing improvements to the existing before-structural-changes models, making it easier to later on combine these models with techniques describing structural changes. The book also...

Numerical Methods for Least Squares Problems
Numerical Methods for Least Squares Problems
The method of least squares was discovered by Gauss in 1795. It has since become the principal tool for reducing the influence of errors when fitting models to given observations. Today, applications of least squares arise in a great number of scientific areas, such as statistics, geodetics, signal processing, and control.

In the last 20 years...

A Statistical Guide for the Ethically Perplexed
A Statistical Guide for the Ethically Perplexed

For disciplines concerned with human well-being, such as medicine, psychology, and law, statistics must be used in accordance with standards for ethical practice. A Statistical Guide for the Ethically Perplexed illustrates the proper use of probabilistic and statistical reasoning in the behavioral, social, and biomedical...

Search Engine Optimization: An Hour a Day
Search Engine Optimization: An Hour a Day
Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often...
Recent Progress in Data Engineering and Internet Technology: Volume 2 (Lecture Notes in Electrical Engineering)
Recent Progress in Data Engineering and Internet Technology: Volume 2 (Lecture Notes in Electrical Engineering)

The latest inventions in internet technology influence most of business and daily activities. Internet security, internet data management, web search, data grids, cloud computing, and web-based applications play vital roles, especially in business and industry, as more transactions go online and mobile. Issues related to ubiquitous computing...

Ecology of Marine Sediments (Oxford Biology)
Ecology of Marine Sediments (Oxford Biology)
Marine sediments provide the largest habitat on planet earth, yet knowledge of the structure and function of their flora and fauna continues to be poorly described in current textbooks. This concise, readable introduction to benthic ecology builds upon the strengths of the previous edition but has been thoroughly revised throughout to incorporate...
EJB Design Patterns: Advanced Patterns, Processes, and Idioms
EJB Design Patterns: Advanced Patterns, Processes, and Idioms
A lot of programming involves solving the same kinds of basic problems. Well, what if a community of experts got together and pooled their knowledge to come up with the best programming practices for solving these problems? You would have what are known as design patterns.
Author Floyd Marinescu, a leading expert on EJB, worked with the
...
Indigenous Pop: Native American Music from Jazz to Hip Hop
Indigenous Pop: Native American Music from Jazz to Hip Hop
Popular music compels, it entertains, and it has the power to attract and move audiences. With that in mind, the editors of Indigenous Pop showcase the contributions of American Indian musicians to popular forms of music, including jazz, blues, country-western, rock and roll, reggae, punk, and hip hop.

From Joe
...
Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

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