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Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding
Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Behavioral Medicine:  A Guide for Clinical Practice, Third Edition
Behavioral Medicine: A Guide for Clinical Practice, Third Edition

5 STAR DOODY'S REVIEW!
"This is an extraordinarily thorough, useful book. It manages to summarize numerous topics, many of which are not a part of a traditional medical curriculum, in concise, relevant chapters. Physicians who do not understand the dynamics behind the doctor-patient relationship usually end up being
...

Persuasive Technology: Using Computers to Change What We Think and Do (The Morgan Kaufmann Series in Interactive Technologies)
Persuasive Technology: Using Computers to Change What We Think and Do (The Morgan Kaufmann Series in Interactive Technologies)
With compelling insights and illuminating examples, the author reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior.

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

...
Encyclopedia of Information Communication Technology
Encyclopedia of Information Communication Technology
The Encyclopedia of Information Communication Technology (ICT) is a comprehensive resource describing the influence of information communication technology in scientific knowledge construction and spreading, with emphasis on the roles of product technologies, process technologies, and context technologies.

A reference point for studies...

Variations in Economic Analysis: Essays in Honor of Eli Schwartz
Variations in Economic Analysis: Essays in Honor of Eli Schwartz

For over fifty years, Eli Schwartz has inspired generations of economists through his prolific publications and dedicated in teaching. In 2008, the Martindale Center for the Study of Private Enterprise at Lehigh University invited prominent academics and practitioners—including Nobel Prize recipients, Robert Solow and Harry Markowitz, and...

ThermoPoetics: Energy in Victorian Literature and Science
ThermoPoetics: Energy in Victorian Literature and Science

In ThermoPoetics, Barri Gold sets out to show us how analogous, intertwined, and mutually productive poetry and physics may be. Charting the simultaneous emergence of the laws of thermodynamics in literature and in physics that began in the 1830s, Gold finds that not only can science influence literature, but literature can influence...

Building the Infrastructure for Cloud Security: A Solutions View (Expert's Voice in Internet Security)
Building the Infrastructure for Cloud Security: A Solutions View (Expert's Voice in Internet Security)

For cloud users and providers alike, security is an everyday concern, yet there are very few books covering cloud security as a main subject. This book will help address this information gap from an Information Technology solution and usage-centric view of cloud infrastructure security. The book highlights the...

Undue Influence: How the Wall Street Elite Puts the Financial System at Risk
Undue Influence: How the Wall Street Elite Puts the Financial System at Risk
In late 1999, a Republican congressman held a party in Washington
to celebrate the passing of new legislation destined to
have a profound effect on Wall Street and the entire financial
industry in the United States. Despite the date on the law,
the principle upon which it was based actually had been a cornerstone
of the
...
Maximum Influence: The 12 Universal Laws of Power Persuasion
Maximum Influence: The 12 Universal Laws of Power Persuasion

Do you realize how much your professional success, your personal relationships, your leadership potential, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, Maximum Influence will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific...

Ultraviolet Light in Food Technology: Principles and Applications (Contemporary Food Engineering)
Ultraviolet Light in Food Technology: Principles and Applications (Contemporary Food Engineering)

The production of environmentally friendly, sustainable, chemical-free food continues to challenge the food industry, spurring on investigations into alternative food processing techniques that are more sophisticated and diverse than current practices. Exploring one of these emerging solutions, Ultraviolet Light in Food Technology:...

Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Learn how to use stories and visuals to make top–notch presentations

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...

Hillbilly: A Cultural History of an American Icon
Hillbilly: A Cultural History of an American Icon
    Harkins, assistant professor of history at Western Kentucky University, means to examine the "cultural and ideological construct `the hillbilly'... rather than the actual people of the southern mountains." To this end, he examines some obscure early American printed material, Paul Webb's Esquire magazine cartoons from...
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