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Maximum Influence: The 12 Universal Laws of Power Persuasion
Maximum Influence: The 12 Universal Laws of Power Persuasion

Do you realize how much your professional success, your personal relationships, your leadership potential, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, Maximum Influence will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific...

Classification, Parameter Estimation and State Estimation: An Engineering Approach Using MATLAB
Classification, Parameter Estimation and State Estimation: An Engineering Approach Using MATLAB
Engineering disciplines are those fields of research and development that attempt to create products and systems operating in, and dealing with, the real world. The number of disciplines is large, as is the range of scales that they typically operate in: from the very small scale of nanotechnology up to very large scales that span whole regions,...
Ultraviolet Light in Food Technology: Principles and Applications (Contemporary Food Engineering)
Ultraviolet Light in Food Technology: Principles and Applications (Contemporary Food Engineering)

The production of environmentally friendly, sustainable, chemical-free food continues to challenge the food industry, spurring on investigations into alternative food processing techniques that are more sophisticated and diverse than current practices. Exploring one of these emerging solutions, Ultraviolet Light in Food Technology:...

Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Learn how to use stories and visuals to make top–notch presentations

It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...

Hillbilly: A Cultural History of an American Icon
Hillbilly: A Cultural History of an American Icon
    Harkins, assistant professor of history at Western Kentucky University, means to examine the "cultural and ideological construct `the hillbilly'... rather than the actual people of the southern mountains." To this end, he examines some obscure early American printed material, Paul Webb's Esquire magazine cartoons from...
The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior
The Hidden Power of Smell: How Chemicals Influence Our Lives and Behavior

The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of...

An Introduction to Parametric Digital Filters and Oscillators
An Introduction to Parametric Digital Filters and Oscillators
    Since the 1960s Digital Signal Processing (DSP) has been one of the most intensive fields of study in electronics. However, little has been produced specifically on linear non-adaptive time-variant digital filters.
  • The first book to be dedicated to Time-Variant Filtering
  • Provides a complete...
Java The Complete Reference, Seventh Edition (Osborne Complete Reference Series)
Java The Complete Reference, Seventh Edition (Osborne Complete Reference Series)

As I write this, Java is just beginning its second decade. Unlike many other computer languages whose influence begins to wane over the years, Java’s has grown stronger with the passage of time. Java leapt to the forefront of Internet programming with its first release. Each subsequent version has solidified that position. Today,...

Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity.

Startup Cities explains the...

Foundations of Corneal Disease: Past, Present and Future
Foundations of Corneal Disease: Past, Present and Future

The field of cornea has seen tremendous advances over the last 40 years?this uniquely comprehensive book will discuss the history of these advances, current best practices in important diseases of the cornea and ocular surface, and examine future directions in diagnosis and management. Written by leading experts, many of whom trained...

Learning the iOS 4 SDK for JavaScript Programmers: Create Native Apps with Objective-C and Xcode
Learning the iOS 4 SDK for JavaScript Programmers: Create Native Apps with Objective-C and Xcode

You don’t have to be an Apple fanboy or fangirl to give Apple Inc. credit for redefining mobile gadgetry and its surrounding industries. First the company used the iPod to reshape the music industry and strongly influence how we acquire and consume tunes. Just count the number of people wearing iPod-connected earbuds in a subway car....

Introduction to Semiconductor Devices: For Computing and Telecommunications Applications
Introduction to Semiconductor Devices: For Computing and Telecommunications Applications

This volume offers a solid foundation for understanding the most important devices used in the hottest areas of electronic engineering today, from semiconductor fundamentals to state-of-the-art semiconductor devices in the telecommunications and computing industries. Kevin Brennan describes future approaches to computing hardware and RF power...

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