Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...
Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by...
Social and medical developments have recently led to a dramatic increase in life expectancy. This has inspired the study of organismic changes associated with healthy ageing, in particular the erosion of homeostatic capabilities in multiple endocrine systems.
This book reviews advances in the understanding of endocrine facets of...
Jack the Ripper and legacy codebases have more in common than you'd think. Inspired by forensic psychology methods, you'll learn strategies to predict the future of your codebase, assess refactoring direction, and understand how your team influences the design. With its unique blend of forensic psychology and code analysis, this book...
An essential anti-phishing desk reference for anyone with an email address
Phishing Dark Waters addresses the growing and continuing scourge of phishing emails, and provides actionable defensive techniques and tools to help you steer clear of malicious emails. Phishing is analyzed from the viewpoint of human...
The latest inventions in internet technology influence most of business and daily activities. Internet security, internet data management, web search, data grids, cloud computing, and web-based applications play vital roles, especially in business and industry, as more transactions go online and mobile. Issues related to ubiquitous computing...
You can do more with Git than just build software. This practical guide delivers a unique people-first approach to version control that also explains how using Git as a focal point can help your team work better together. You’ll learn how to plan and pursue a Git workflow that not only ensures that you accomplish project goals,...
The last 25 years have seen significant advances in our understanding of the mycorrhizal fungi that colonize most of the world’s plants, and the mycorrhizal networks that form and extend into the soil beyond plant roots. In addition to a thorough review of recent research on mycorrhizal networks, this book provides readers with...
Just as the Wright Brothers combined science and practice to finally realize the dream of flight, Ryan and Robert Quinn combine research and personal experience to demonstrate how...
This book explores the images and perceptions of the EU in the eyes of their Strategic Partners. Spanning four continents, these ten important global actors – the BRICS together with the USA, Canada, Japan, South Korea and Mexico – are of profound significance to the EU in economics, politics, security and global governance. In 2015,...
