Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...
The Routledge Guidebook to Heidegger’s Being and Time examines the work of one of the most controversial thinkers of the twentieth century. Heidegger’s writings are notoriously difficult, requiring careful reading. This book analyses his first major publication, Being and Time, which to this day remains his most...
This book covers methods and strategies related to food composition and analysis. Topics include antioxidant activity of maize bran arabinoxylan microspheres; active packaging based on the release of carvacrol and thymol for fresh food; enzymes for the flavor, dairy, and baking industries; membrane technology in food processing; tenderization...
A unique perspective of an evolved role for company leadership
Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence...
Learn how to use stories and visuals to make top–notch presentations
It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...
The contribution of the Dutch craftsman and scholar Isaac Beeckman to early modern scientific thought has never been properly acknowledged. Surprisingly free from the constraints of traditional natural philosophy, he developed a view of the world in which everything, from the motion of the heavens to musical harmonies, is explained by...
Few events have had a more profound impact on the social and cultural upheavals of the Sixties than the psychedelic revolution spawned by the spread of LSD. This book for the first time tells the full and astounding storyÂpart of it hidden till now in secret Government filesÂof the role the mind-altering drug played in our recent...
Forecasting—the art and science of predicting future outcomes—has become a crucial skill in business and economic analysis. This volume introduces the reader to the tools, methods, and techniques of forecasting, specifically as they apply to financial and investing decisions. With an emphasis on "earnings per share"...
John Locke is widely acknowledged as the most important figure in the history of English philosophy and An Essay Concerning Human Understanding is his greatest intellectual work, emphasising the importance of experience for the formation of knowledge. The Routledge Guidebook to Locke’s Essay Concerning Human Understanding...
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.
If mismanaged, social media can create more noise than signal. It can be a time...
This insightful, thought-provoking, and engaging book explores the truth behind how and why we eat and drink what we do. Instead of promising easy answers to eliminating picky eating or weight loss, this book approaches controversial eating and drinking issues from a more useful perspective—explaining the facts to promote understanding...
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask...
