Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to...

Since the pioneering work of Joseph Schumpeter (1942), it has been assumed that innovations typically play a key role in firms’ competitiveness.  This assumption has been applied to firms in both developed and developing countries. However, the innovative capacities and business environments of firms in developing countries are...

This comprehensive book covers the strategy, tactics, and processes needed for successful project portfolio management. It outlines a road map to unprecedented project management improvement and includes a detailed implementation plan for both strategic planning and a PMO that gives you measurable results in weeks. The author delineates four...

The Routledge Guidebook to Heidegger’s Being and Time examines the work of one of the most controversial thinkers of the twentieth century. Heidegger’s writings are notoriously difficult, requiring careful reading. This book analyses his first major publication, Being and Time, which to this day remains his most...

Aimed at students of change management, strategy and organisational change as part of undergraduate, MBA and MA programmes. Thoroughly revised and updated to reflect modern research, this edition explores the concept and practice of change within the broader context of the history, literature and theories of management. The main approaches on...

This book covers methods and strategies related to food composition and analysis. Topics include antioxidant activity of maize bran arabinoxylan microspheres; active packaging based on the release of carvacrol and thymol for fresh food; enzymes for the flavor, dairy, and baking industries; membrane technology in food processing; tenderization...

This textbook gives a clear and thorough presentation of the fundamental principles of mechanics and strength of materials. It provides both the theory and applications of mechanics of materials on an intermediate theoretical level, ranging from the mechanical properties of materials through the effects of axial load, torsion, bending, and...