With compelling insights and illuminating examples, the author reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior.
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
The Encyclopedia of Information Communication Technology (ICT) is a comprehensive resource describing the influence of information communication technology in scientific knowledge construction and spreading, with emphasis on the roles of product technologies, process technologies, and context technologies.
For over fifty years, Eli Schwartz has inspired generations of economists through his prolific publications and dedicated in teaching. In 2008, the Martindale Center for the Study of Private Enterprise at Lehigh University invited prominent academics and practitioners—including Nobel Prize recipients, Robert Solow and Harry Markowitz, and...
In ThermoPoetics, Barri Gold sets out to show us how analogous, intertwined, and mutually productive poetry and physics may be. Charting the simultaneous emergence of the laws of thermodynamics in literature and in physics that began in the 1830s, Gold finds that not only can science influence literature, but literature can influence...
For cloud users and providers alike, security is an everyday concern, yet there are very few books covering cloud security as a main subject. This book will help address this information gap from an Information Technology solution and usage-centric view of cloud infrastructure security. The book highlights the...
In late 1999, a Republican congressman held a party in Washington to celebrate the passing of new legislation destined to have a profound effect on Wall Street and the entire financial industry in the United States. Despite the date on the law, the principle upon which it was based actually had been a cornerstone of the...
Do you realize how much your professional success, your personal relationships, your leadership potential, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, Maximum Influence will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific...
Engineering disciplines are those fields of research and development that attempt to create products and systems operating in, and dealing with, the real world. The number of disciplines is large, as is the range of scales that they typically operate in: from the very small scale of nanotechnology up to very large scales that span whole regions,...
The production of environmentally friendly, sustainable, chemical-free food continues to challenge the food industry, spurring on investigations into alternative food processing techniques that are more sophisticated and diverse than current practices. Exploring one of these emerging solutions, Ultraviolet Light in Food Technology:...
Learn how to use stories and visuals to make top–notch presentations
It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise...
Harkins, assistant professor of history at Western Kentucky University, means to examine the "cultural and ideological construct `the hillbilly'... rather than the actual people of the southern mountains." To this end, he examines some obscure early American printed material, Paul Webb's Esquire magazine cartoons from...
The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of...
