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Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
...
The Troubled Dream of Genetic Medicine: Ethnicity and Innovation in Tay-Sachs, Cystic Fibrosis, and Sickle Cell Disease
The Troubled Dream of Genetic Medicine: Ethnicity and Innovation in Tay-Sachs, Cystic Fibrosis, and Sickle Cell Disease

Why do racial and ethnic controversies become attached, as they often do, to discussions of modern genetics? How do theories about genetic difference become entangled with political debates about cultural and group differences in America? Such issues are a conspicuous part of the histories of three hereditary diseases: Tay-Sachs, commonly...

Inventor Confidential: The Honest Guide to Profitable Inventing
Inventor Confidential: The Honest Guide to Profitable Inventing

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick scammers.

...

Encyclopedia Of Human Computer Interaction
Encyclopedia Of Human Computer Interaction
Human computer interaction (HCI) evolved as a recognized discipline that attracts innovation and creativity. For the last 25 years, it inspired new solutions, especially for the benefit of the user as a human being, making the user the focal point that technology should serve rather than the other way around. The advent of the Internet, combined...
Inventor's Guide to Law, Business & Taxes
Inventor's Guide to Law, Business & Taxes
Hungry for cash, John "Doc" Pemberton sold the world's most famous trade secret -- the formula for Coca-Cola, for less than $900. Charles Goodyear had a brilliant innovation -- rubber that could be used year-round. But Goodyear made many bad deals, failed to protect his patent rights and died in 1860 owing over...
Ethernet in the First Mile
Ethernet in the First Mile
IEEE standard 802.3, Ethernet in the First Mile (EFM), approved this July, standardizes broadband Ethernet, allowing service providers to focus on providing critical broadband services without worrying about interoperability conflicts. This book will annotate and explain the dense language of the standard document, taking particular care how to...
Oracle Enterprise Manager 10g Grid Control Handbook (Osborne ORACLE Press Series)
Oracle Enterprise Manager 10g Grid Control Handbook (Osborne ORACLE Press Series)

Let’s just look it right in the eye and call it out. We in the IT industries have been barraged with the buzzwords over and over again since we rolled into the new millennium: the transition to utility computing, or grid computing, or cloud computing (depending on the source/exact month/position of the stars in the sky). We’ve...

Social Computing, Behavioral-Cultural Modeling and Prediction: 6th International Conference, SBP 2013, Washington, DC, USA, April 2-5, 2013, Proceedings (Lecture Notes in Computer Science)
Social Computing, Behavioral-Cultural Modeling and Prediction: 6th International Conference, SBP 2013, Washington, DC, USA, April 2-5, 2013, Proceedings (Lecture Notes in Computer Science)

This book constitutes the proceedings of the 6th International Conference on Social Computing, Behavioral-Cultural Modeling and Prediction, SBP 2013, held in Washington, DC, USA in April 2013. The total of 57 contributions, which consists of papers and posters, included in this volume was carefully reviewed and selected from 137 submissions....

Dressed in Dreams: A Black Girl's Love Letter to the Power of Fashion
Dressed in Dreams: A Black Girl's Love Letter to the Power of Fashion

"A perfect time to look at the ethos of black hair in America ? and the perfect person to do it is Tanisha Ford" ?Changing America

"Everyone from the shopaholic to the clearance rack queen will see themselves in [Ford's] pages." ?Essence

"Takes
...

The Role of Labour Mobility and Informal Networks for Knowledge Transfer
The Role of Labour Mobility and Informal Networks for Knowledge Transfer
The purpose of this volume is to analyze the microfoundations of knowledge spillovers. The microeconomic analysis of spillovers leads to the insight that the spillover and flow of knowledge is not at all automatic. Instead, this volume suggests that a filter exists between knowledge and its economic application. The focus of this volume is on...
Management Intelligent Systems: Second International Symposium (Advances in Intelligent Systems and Computing)
Management Intelligent Systems: Second International Symposium (Advances in Intelligent Systems and Computing)

This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes...

Strategies for Growth in SMEs: The Role of Information and Information Sytems
Strategies for Growth in SMEs: The Role of Information and Information Sytems
Over the last decade, the rise in the importance of information and
knowledge for business activity has been phenomenal. Globalization
has become a reality and competition is more dynamic (Porter, 1998) as
firms source materials and manufacture goods in many locations, while
innovation is vital for future business growth.
...
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