You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior….
As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you...
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and...
“So useful you may whistle while you work”- Fortune
The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula...
The history of computing could be told as the story of hardware and software, or the story of the Internet, or the story of "smart" hand-held devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian...
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.
Until now, design thinking—a methodology for solving business problems and identifying opportunities—has been the playground for companies with big budgets,...
While still teaching at SUNY at Buffalo, in the late 1960s, I became familiar with the
new program, proposed and run by Jim Kaput, at the University of Massachusetts,
Dartmouth, called START. The purpose of the program was to help students to overcome,
in their freshman year, deficiencies in Algebra and to help them to proceed...
Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost...
Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company’s stock price.
A project can be simple or complex. In each case, proven project management processes must be followed. In all cases of project management implementation, control must be exercised in order to assure that project objectives are achieved. Statistical...
This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes...
Even if the NFC standard is young (developed in 2004), I have
been asked to write this book for several years now, due to the
pioneering role played in France (and in Europe) by our Computer
Science Master’s degree MBDS (www.mbds-fr.org) at the University
of Nice – Sophia-Antipolis around the prototyping of innovative...
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health,...
