Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Advances in molecular and genetics-based diagnostics are driving an increased interest in cytopathology, as cytological specimens are the ideal substrate for this new technology. Although there are a handful of comprehensive, standard texts on the market, there is a need for portable, more concise books for easy reference. Thus, the inception...

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through organizations with pervasive market reach. Far too many business leaders fail to realize - until it is too late - that the relentless pursuit of volume at all cost is not the key to long-term profits and...

Pro Data Visualization using R and JavaScript makes the R language approachable, and promotes the idea of data gathering and analysis. You'll see how to use R to interrogate and analyze your data, and then use the D3 JavaScript library to format and display that data in an elegant, informative, and interactive way. You will learn...

"I would sleep better if I knew that Bernanke, Geithner, Bachus, Sen. Tim Johnson, Obama and Romney all kept dog-eared copies of Kevin Mellyn's Broken Markets on their nightstands. . . . Mellyn's work is a fascinating, important, and eminently good read and should inform the debate on overhauling the U.S. and...

In the updated edition of this critically acclaimed and bestselling book, Microsoft project veteran Scott Berkun offers a collection of essays on field-tested philosophies and strategies for defining, leading, and managing projects. Each essay distills complex concepts and challenges into practical nuggets of useful advice, and the new...

Canine Sports Medicine and Rehabilitation offers agold-standard, comprehensive reference on all aspects of sportsmedicine and rehabilitation for all dogs. Written by anoutstanding group of leaders in the field, the book covers topicsranging from biomechanics, exercise physiology, nutrition, andcommon orthopedic conditions of the canine...

This special volume of Progress in Molecular Biology and Translational Science provides a current overview of how memory is processed in the brain. A broad range of topics are presented by leaders in the field, ranging from brain circuitry to synaptic plasticity to the molecular machinery that contributes to the brain's...

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...

Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence...

Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in "more of the same, plus...

Why do countries celebrate defining religious moments or significant events in their history, and how and why do their leaders select certain events for commemoration and not others? This book is the first systematic study of the role of celebrations and public holidays in the Arab Middle East from the fall of the Ottoman Empire to the...