In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “Deutsche Maschinenbau AG” is...

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...

Unleashing Your Leadership Potential provides the means to unleash the unique capital of leadership inherent in each of us, making it possible for teams, organizations, and society to improve the lives of others while we improve our own. Luc's leadership model is based on case studies and interviews with leaders, providing insights...

Testing is one of the main phases in the software development lifecycle. Managing the test scenarios, test cases, defects, and linking each one of these is bit of a challenge without using any tools. For frequently changing businesses, it is essential to address testing requirements by matching the pace of the business. This can only be...

Pro NuGet will give you a solid, practical, understanding of both how to keep your software dependencies under control and what best-practices have been developed within the NuGet community to ensure long-term reliability. Whether you’re working entirely with .NET assemblies or also using CSS, HTML and JavaScript files within...

The primary goal of the Information Protection Playbook is to serve as a comprehensive resource for information protection (IP) professionals who must provide adequate information security at a reasonable cost. It emphasizes a holistic view of IP: one that protects the applications, systems, and networks that deliver business...

The authoritative work on file formats for global film and television!

The FILE INTERCHANGE HANDBOOK is a must-have reference for every film and video professional moving to computer based production and distribution. It is the only book that gives a complete scrutiny and breakdown of all file formats for...

Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors...

This book is for any manager or team leader that has the green light to implement a data governance program. The problem of managing data continues to grow with issues surrounding cost of storage, exponential growth, as well as administrative, management and security concerns - the solution to being able to scale all of these issues up is...

• A practical reference to all Oracle backup and recovery options available, making it essential to any DBA in the world
• A valuable guide for readers on the most frequent backup and recovery scenarios they can...

• Gain insight on the core concepts of Grunt, Node.js and npm to get started with Grunt.
• Learn how to install, configure, run, and customize Grunt
• Example-driven and filled with tips to help you create custom...

• Overview of CPSM and CPBM architectures, and planning CPSM and CPBM
• Become efficient in product management, workflow management, and billing and pricing...