“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the...

Sales Mastery gives you Chuck Bauer's unique personal...

Software Defined Radio makes wireless communications easier, more efficient, and more reliable. This book bridges the gap between academic research and practical implementation. When beginning a project, practicing engineers, technical managers, and graduate students can save countless hours by considering the concepts presented in these...

But what about the company that is not born with great DNA? How can good...

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

A Personal History of Nuclear Medicine is an account of how nuclear medicine developed, and its basic philosophy in the past, present and future. The book outlines the history of the development of nuclear medicine as experienced by the author and describes the hurdles that nuclear medicine has had to face, in view of the perception of...

This incredible book tells you how the brain works, how it helps you survive in the world, and how it makes you the person that you are. You can study the different functions, areas, and states of the brain, and at each stage, there are cool games, quizzes, puzzles, brain teasers, and more! The activities show readers how their brains can...

This book is the third in a set of books that address the trading markets. We use the term “trading markets” because that is the most general term we can find for the portion of the financial markets sometimes imprecisely referred to as the securities markets. (We explained these distinctions in Book 1, An Introduction to Trading...

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at...