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Handbook of Pricing Research in Marketing
Handbook of Pricing Research in Marketing
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together...
IQ: A Smart History of a Failed Idea
IQ: A Smart History of a Failed Idea

Advance praise for

IQ A Smart History of a Failed Idea

"An up-to-date, reader-friendly account of the continuing saga of the mismeasure of women and men."
—Howard Gardner, author of Frames of Mind and Multiple Intelligences: New Horizons

"The good news is that you won't be...

Digital Design for Computer Data Acquisition
Digital Design for Computer Data Acquisition

This digital electronics text focuses on "how to" design, build, operate and adapt data acquisition systems. The material begins with basic logic gates and ends with a 40 KHz voltage measurer. The approach aims to cover a minimal number of topics in detail. The data acquisition circuits described communicate with a host computer...

Goal/Question/Metric Method
Goal/Question/Metric Method

The original ideas for the Goal Question Metric Paradigm came from the need to solve a practical problem back in the late 1970s. How do you decide what you need to measure in order to achieve your goals? We (Dr. David Weiss and I) faced the problem when trying to understand the types of changes (modifications and defects) being made to a set...

IBM Cognos 8 Planning
IBM Cognos 8 Planning
Business planning is no longer just about defining goals, identifying critical issues, and then mapping out strategies. In today's dynamic and highly competitive business environment, companies with complex business models want their abstract strategies turned into discrete, executable plans. They want information from the field to reach decision...
New Directions in Project Management (Best Practices)
New Directions in Project Management (Best Practices)
Organizations that rely on computing technology for survival understand the critical importance of managing projects that meet strategic goals and objectives. The diversity of business globalization and electronic commerce combined with the unceasing pace of technical change continues to challenge efforts for more proficient project management...
Get It, Set It, Move It, Prove It: 60 Ways To Get Real Results In Your Organization
Get It, Set It, Move It, Prove It: 60 Ways To Get Real Results In Your Organization

If you seek to produce measurable results in your organization, this book is for you. It provides practical and useful methods that you can use immediately and points out habits you should avoid. Get It, Set It, Move It, Prove It is about getting real results and being able to prove them.

The distinct feature of this book is the...

Analytical Methods for Food Additives (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Analytical Methods for Food Additives (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Additives are added to food to perform different technological functions, for example, to increase shelf life (preservatives), or to protect against rancidity (antioxidants). The use of additives in food is controlled by separate legislation relating to, for example, colours in food, sweeteners, miscellaneous additives (other than...

Measurement and Modeling of Silicon Heterostructure Devices
Measurement and Modeling of Silicon Heterostructure Devices
When you see a nicely presented set of data, the natural response is: “How did they do that; what tricks did they use; and how can I do that for myself?” Alas, usually, you must simply keep wondering, since such tricks-of- the-trade are usually held close to the vest and rarely divulged. Shamefully ignored in the technical literature,...
Voice of the Customer: Capture and Analysis (Six SIGMA Operational Methods)
Voice of the Customer: Capture and Analysis (Six SIGMA Operational Methods)

Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products

Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and...

Igniting Innovation: The Tata Way
Igniting Innovation: The Tata Way
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising thirty companies across ten clusters. The group operates in more than 100 countries across six continents. What does the Tata group do to encourage and enhance innovation in these companies that are well established and also several other...
Real Astronomy with Small Telescopes: Step-by-Step Activities for Discovery (Patrick Moore's Practical Astronomy Series)
Real Astronomy with Small Telescopes: Step-by-Step Activities for Discovery (Patrick Moore's Practical Astronomy Series)
From the reviews:

"The dozens of projects collected here are a combination of observations suitable for current research (such as classifying sun-spots or monitoring binary stars) and recreating classic experiments (such as determining the speed of light by timing Jupiter’s moons). … Besides ample nuggets for science projects,...

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