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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
“This is essentially a useful guide for brand managers in organisations without long-term wisdom.” (Brand Strategy, May 2004)

“If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative and easy-to-understand..” (Media Week 4 May 2004)

"...an admirable
...
PowerShell Deep Dives
PowerShell Deep Dives

Summary

Here's your chance to learn from the best in the business. PowerShell Deep Dives is a trove of essential techniques, practical guidance, and the expert insights you earn only through years of experience. Editors Jeffery Hicks, Richard Siddaway, Oisin Grehan, and Aleksandar Nikolic hand-picked...

McGraw-Hill's HVAC Licensing Study Guide
McGraw-Hill's HVAC Licensing Study Guide

Get All the Practice Questions and Answers, Calculations, and Troubleshooting Tips You Need to Ace the major HVAC Licensing Exams!

HVAC technicians and students alike can turn to the HVAC Licensing Study Guide for everything they need to prepare for and pass the major HVAC licensing exams on the very first try! Designed...

Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to
...

Don't Get Burned on EBay: How to Avoid Scams and Escape Bad Deals
Don't Get Burned on EBay: How to Avoid Scams and Escape Bad Deals

Lots of books tell you how to buy and sell on eBay. But what if something goes horribly awry? Do you have to chalk it up to a "lesson learned," lick your wounds and move on? Not a chance. Don't Get Burned on eBay offers relevant lessons based on real-life stories posted on eBay's Answer...

Chess Not Checkers: Elevate Your Leadership Game
Chess Not Checkers: Elevate Your Leadership Game

As organizations grow in volume and complexity, the demands on leadership change. The same old moves won't cut it any more. In Chess Not Checkers, Mark Miller tells the story of Blake Brown, newly appointed CEO of a company troubled by poor performance and low...

Cartilage Restoration: Practical Clinical Applications
Cartilage Restoration: Practical Clinical Applications
Every book has someone who keeps the editors/authors on track, picks up loose ends, proofs, edits, and helps it become a reality. For this book, it was Andi Clifford. Thank you.

Many of our techniques were developed over time through patient outcomes: many published and more unpublished. For the tireless monitoring
...
Absolute Beginner's Guide to Computer Basics (4th Edition)
Absolute Beginner's Guide to Computer Basics (4th Edition)

Who knew how simple computers could be?

 

What can you do with your new PC? The sky's the limit! Absolute Beginner's Guide to Computer Basics will show you how to set up and configure your PC, including how to connect to the Internet. Then you'll learn how to...

MCITP Administrator: Microsoft SQL Server 2005 Optimization and Maintenance (Exam 70-444) Study Guide
MCITP Administrator: Microsoft SQL Server 2005 Optimization and Maintenance (Exam 70-444) Study Guide

Get the preparation you need for exam 70-444, Optimizing and Maintaining a Database Administration Solution by Using Microsoft SQL Server 2005, one of two required exams in the Microsoft MCITP: Database Administrator certification path. Inside, you'll find:

  • Full coverage of all exam objectives in a systematic approach, so...
The Brant and Helms Solution: Fundamentals of Diagnostic Radiology, Third Edition, Plus Integrated Content Website (Brant, Fundamentals of Diagnostic Radiology)
The Brant and Helms Solution: Fundamentals of Diagnostic Radiology, Third Edition, Plus Integrated Content Website (Brant, Fundamentals of Diagnostic Radiology)
We are happy and proud to offer a third edition of our Fundamentals of Diagnostic Radiology text. We cherish the fact that so many radiology residents around the country continue to use our text as we had originally intended—as a first read for beginning residents and as a concise...
CISSP For Dummies (Computer/Tech)
CISSP For Dummies (Computer/Tech)

Cramming for the CISSP exam? This friendly test-prep guide makes studying a snap! Prepared by two CISSP-certified experts, it gets you up to speed on the latest changes to the exam and gives you proven test-taking tips. You’ll find complete coverage of all ten domains of the (ISC)2 Common Body of Knowledge to help you pass with flying...

Financial Literacy for Managers: Finance and Accounting for Better Decision-Making (Wharton Executive Essentials)
Financial Literacy for Managers: Finance and Accounting for Better Decision-Making (Wharton Executive Essentials)
The language of business

In order to understand how your business is performing right now and to evaluate, assess, and devise new strategies to boost future performance, you need information. Financial statements are a critical source of the information you need.

In direct and simple terms, Richard
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